Most Recent Articles
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Blog / ChangeThis
Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer
By Simon Salt
"Nothing has really changed, even with the popularity of terms like social consumer, sharing consumer etc. people have always shared. Whether sitting around the campfire, standing at the water cooler, or chatting over the garden fence, human beings share their opinions with others. If those opinions prove to be useful, that person will be sought out for an opinion about other things and on a more frequent basis."
Categories: changethis
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Blog / ChangeThis
The Mistake Manifesto: How Making Mistakes Can Make Us Better
By Alina Tugend
"While I am not advocating that we all run around blundering and goofing up all the time—and certainly none of us like dealing with people who make the same mistake over and over—our fear of mistakes has a very high cost. We exert enormous energy blaming each other when something goes wrong rather than finding a solution. Defensiveness and accusations take the place of apologies and forgiveness. Mistake-avoidance creates workplaces where making changes and being creative while risking failure is subsumed by an ethos of mistake-prevention at the cost of daring and innovation."
Categories: changethis
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Blog / ChangeThis
Shine: Brain Science, Practical Psychology, Ancient Wisdom and the Cycle of Excellence
By Edward M. Hallowell M.D.
"How do we draw the best out of people when so many of the rules and practices in life have changed? How in today's new world can people reach their best at their best, given the speed of life and the torrent of information and obligation? Is there a coherent, evidence-based plan that every person can use to bring the best out of themselves or the people they manage? With the help of Dr. Shine, I offer a theory here of how to do just that. It includes 5 steps. I call it the Cycle of Excellence."
Categories: changethis
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Blog / ChangeThis
Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day
By Charles Fishman
"Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries. Water that is so cheap provides no incentive for big users—corporations, farmers, even cities—to spend money necessary to better manage their water. [...] And poor people—who have to stand in line for water, or walk to get it from suspect ground-water wells—pay the highest cost for 'free' water of all, sacrificing time, good jobs, and even the educations of their children in order to secure their daily ration of water."
Categories: changethis
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Blog / ChangeThis
The Three Gaps Between Goals and Greatness
By Pelè Raymond Ugboajah PhD
"In the global race to achieve faster, better, cheaper business greatness, most leaders face a huge gap between the goals they set and the actual results achieved by the people in their organizations. This phenomenon is not a failure to plan, but rather, a failure to execute. [...] While there are many possible explanations for the root cause of the gap, the one common, recurring element is a stubborn, nagging blind spot: People issues. They won't go away. They are always around. No matter how much you try to avoid them by setting goals and staying busy, people issues are always right in front of you, either helping or hurting your organization's competitive advantage in the marketplace." Like the Manifesto? Buy the book!
Categories: changethis
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Blog / ChangeThis
This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing
By Stephen Denny
"Our first sentence—"This sentence has five words—is an eigen value: a self-referencing, self-defining concept. The thing itself is its own definition. Our last rambling sentence is not an eigen value. It isn't self-defining and frankly lacks meaning to anyone but its author. This is an important distinction, because the casual reader of this sentence frankly doesn't care one way or another about the message or the messenger. The concept of eigen values comes from the vast body of work attributed to the father of cybernetics, Heinz von Foerster. His work, and the work of others in this field, has influenced the disciplines of philosophy, psychology, architecture, mathematics, cryptography and art. Why is this concept important to your idea, your brand or your movement? Because creating eigen values is what marketers do when they're doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely."
Categories: changethis
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Blog / News & Opinion
Built to Sell
By 800-CEO-READ
Most people that start companies do so because they are passionate about what they're selling. While that's important, it can also become a trap, blinding the entrepreneur to business opportunities that exist within the idea. It may seem crazy at first, but author John Warrillow talks about the idea that entrepreneurs should build their businesses in a way that makes them sellable.
Categories: news-opinion
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Blog / News & Opinion
Making It Happen
By 800-CEO-READ
Occasionally, each of us can say we have good ideas. But how often do we act on them, and were they in fact really good ideas? Young entrepreneur and best-selling business author Peter Sheahan's new book, Making It Happen: Turning Good Ideas Into Great Results addresses those very questions.
Categories: news-opinion
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Blog / News & Opinion
Curation Nation
By 800-CEO-READ
Author Steven Rosenbaum's new book, Curation Nation: How to Win in a World Where Consumers Are Creators, addresses the growing dilemma we all face - how to deal with the onslaught of information in our lives. Here's a Q&A with the author that reveals more about the book: It seems like almost overnight, the web has become a torrent of data. What changed?
Categories: news-opinion
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Blog / News & Opinion
Steve Farber at G5 Leadership
By 800-CEO-READ
Our friends at G5 Leadership are gearing up for their April 13th online event, this time featuring Steve Farber drawing from his recently released book, Greater Than Yourself: The Ultimate Lesson of True Leadership. The book helps those in leadership positions to focus on helping other people, raising them up to become leaders themselves, being more confident and accomplished in their roles. Here are some of the things you'll learn from this workshop: • Build an aspirational culture • Take risks that improve business performance • Create higher levels of trust among and with your team • Build leadership ability in others • Become a more authentic leader Click here to take part.
Categories: news-opinion
