Most Recent Articles
-
Blog / News & Opinion
Content Rules, Oh Yes It Does! - A Guest Post from Phil Gerbyshak
By 800-CEO-READ
I was pretty annoyed when RadioShack started calling themselves "The Shack. "* Do they really think that it will make them hip and relevant to people trying to make sense of the digital world. Why not just try to resolve the very real issues in the organization and try to communicate better with customers (something they are notoriously bad at)?
Categories: news-opinion
-
Blog / News & Opinion
Gary Vaynerchuk in Milwaukee
By 800-CEO-READ
We've talked about Gary Vaynerchuk's new book The Thank You Economy, and are very excited to see him coming to Milwaukee to talk directly about some of the ideas in his book. And what exactly are those ideas? Renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word-of-mouth.
Categories: news-opinion
-
Blog / Jack Covert Selects
Jack Covert Selects - Today We Are Rich
By 800-CEO-READ
Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders, Tyndale House Publishers, 190 Pages, $19. 99, Hardcover, March 2011, ISBN 9781414339115 Tim Sanders wrote an odd little book in 2002 that went on to sell tons of copies. That odd little book was called Love is the Killer App, and it continues to sell today.
Categories: jack-covert-selects
-
Blog / Jack Covert Selects
Jack Covert Selects – Onward
By 800-CEO-READ
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz with Joanne Gordon, Rodale Press, 384 Pages, $25. 99, Hardcover, March 2011, ISBN 9781605292885 Howard Schultz has been with Starbucks for almost thirty years. He left the day-to-day operations in 2000 to become chairman (and yes, it’s a lower case “c”—Starbucks doesn’t capitalize titles), and watched from that perch as the company began to fail.
Categories: jack-covert-selects
-
Blog / Jack Covert Selects
Jack Covert Selects - The Big Thirst
By 800-CEO-READ
The Big Thirst: The Secret Life and Turbulent Future of Water by Charles Fishman, Free Press, 388 pages, $26. 99, Hardcover, April 2011, ISBN 9781439102077 If Charles Fishman were a baseball player, he’d be a pitcher worthy of the Cy Young Award year after year. Lucky for us, Fishman ended up a business writer—one of the most consistently excellent in the field.
Categories: jack-covert-selects
-
Blog / News & Opinion
How We Can Help You
By 800-CEO-READ
These words are at the top of our home page, to point people in the appropriate direction to accomplish why they came to our site. Sometimes, that sentiment goes a bit further, when we deal directly with a customer throughout their order process. And sometimes within that process, things don't go as smoothly as usual.
Categories: news-opinion
-
Blog / News & Opinion
Interview Unearthed
By Sally Haldorson
GoogleAlerts shared a little surprise with us this morning. An interview Jack and Todd did with Michael Bungay Stanier "back in the day" when The 100 Best Business Books of All Time was just a newborn was put up on Stanier's (great-looking) Great Work Interviews site. In this interview, Jack, Todd, and Michael talk about: A big aha!
Categories: news-opinion
-
Blog / News & Opinion
6 Secrets to Startup Success
By 800-CEO-READ
We've been talking a lot about entrepreneurship lately here, and the discussion continues today around a recent book by John Bradberry, called, 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion Into a Thriving Business. I first met author John Bradberry at the 2010 800-CEO-READ Author Pow Wow and was intrigued by his realistic view of business in an era where the popular message was to simply follow passion. As we discussed, and as John digs deep into within his book, is that passion is not nearly enough to create success.
Categories: news-opinion
-
Blog / News & Opinion
ChangeThis: Issue 81
By 800-CEO-READ
Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day by Charles Fishman “Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries. Water that is so cheap provides no incentive for big users—corporations, farmers, even cities—to spend money necessary to better manage their water. [.
Categories: news-opinion
-
Blog / News & Opinion
The Entrepreneur Equation
By 800-CEO-READ
Carol Roth's new book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, is the truth serum needed by anyone interested in starting their own company. For some, it might be slightly bitter to taste, but the healing effects go a long way in the battle against blindly following passion into financial ruin and crushed dreams. Literally energized by her book, I immediately sent her a few questions.
Categories: news-opinion
