Most Recent Articles
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Blog / ChangeThis
Creating Widespread Empathy
By Dev Patnaik
"This manifesto is dedicated to what ought be a mind-scorchingly obvious idea. An idea that every successful company ought to know and understand in their bones. An idea that the vast majority of companies nonetheless fail to get. That idea? That empathy equals growth."
Categories: changethis
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Blog / ChangeThis
Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus
By Jeffrey Koser, Chad Koser
"The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don't go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No isn't even in their DNA. So when we tell you that part of the success of this process is to say 'no,' you'll understand this process will take some inspection to ensure it succeeds. Someone once said you can't expect what you don't inspect. Inspection is necessary for the Zebra way to succeed. You can drag a Zebra to water... you get the idea."
Categories: changethis
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Blog / ChangeThis
On the Road from Dreams to Destiny: There's a Monster in There!
By Ricky Minor
"The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many of our negative choices and behaviors start in a mindless and almost automatic fashion. Each of the stories I tell gives you a strategy for taking positive action and eliminating the harmful patterns we commonly fall into that are preventable if we're tuned in."
Categories: changethis
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Blog / News & Opinion
ChangeThis: Issue 56
By 800-CEO-READ
The 56th issue of ChangeThis has been published for your inspection and enjoyment. Excerpts and links below. ::::: Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer by Andrea Learned "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap.
Categories: news-opinion
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Blog / News & Opinion
John Cleese
By 800-CEO-READ
I swear there is nobody funnier than John Cleese. He created Fawlty Towers, one of the greatest television shows ever. He wrote the Foreword to Andy Nulman's great new book Pow!
Categories: news-opinion
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Blog / Jack Covert Selects
Rebound by Martha Finney
By 800-CEO-READ
Finding a great new book that we love around here usually brings us nothing but joy. . .
Categories: jack-covert-selects
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Blog / News & Opinion
Adding New Stuff To An Already Sticky Book
By 800-CEO-READ
If for some reason, you read this blog and have not yet read Made To Stick, let me give you another reason to got buy your copy today (like its naming as the 2008 800-CEO-READ Business Book of The Year and selecting as one of The 100 Best Business Books of All Time wasn't enough? ! ) The hardcover was quietly updated with new material.
Categories: news-opinion
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Blog / News & Opinion
New Excerpt from Made To Stick
By 800-CEO-READ
Unsticking an Idea by Chip Heath & Dan Heath, Authors of Made to Stick: Why Some Ideas Survive and Others Die Since Made to Stick came out, many anxious people have asked us, "How do I unstick a sticky idea? " They want to unstick a rumor about their company or a false perception of a particular product. They want to unstick whispered mistruths about political candidates.
Categories: news-opinion
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Blog / News & Opinion
Portfolio's Year in Review
By 800-CEO-READ
Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%.
Categories: news-opinion
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Blog / News & Opinion
Lynda Resnick on Charlie Rose
By 800-CEO-READ
When Lynda Resnick sent us advanced reading copies of her new book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, she didn't just put them put them in one of the many bubble mailers or publisher boxes we're flooded with every day. She placed them amongst pomegranate goodies, Fiji Water and other products she's marketed over the years in one of the nicest care packages we've ever received, all nicely presented in a wicker basket. She is, to be sure, a masterful marketer, and she sat down with Charlie Rose recently to share some of her secrets.
Categories: news-opinion
