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Blog / News & Opinion
Four Cornerstone of Distinction by Scott McKain
By 800-CEO-READ
Four Cornerstones of Distinction by Scott McKain It all begins with a simple question:"How can our customers and prospects tell the difference between us and our competition? " Here's what I find absolutely amazing -- the most prevalent answer I hear from highly successful and sophisticated marketing leaders in a wide array of industries is: "I don't know. " Distinction is like a vaccine for your organization.
Categories: news-opinion
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Blog / News & Opinion
The Three Destroyers of Differentiation by Scott McKain
By 800-CEO-READ
The Three Destroyers of Differentiation by Scott McKain There was a time not too long ago when Chevy owners felt superior to those poor souls driving a Ford -- and vice versa. A person gained identification through the goods that they purchased, the stores where they shopped, the institutions where they invested -- no matter the level of price or sophistication of the product. Now, however, over the past several years we have seen the homogenization of practically everything.
Categories: news-opinion
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Blog / News & Opinion
More Sci-Fi for Business
By 800-CEO-READ
Michael Arrington's Grok This: Forget The Business Books, Go Sci-Fi To Stoke Your Imagination post from two weeks ago garnered alot of attention. I just wanted share the additional recommendations from the genre that popped up in various places. In the comment thread of Arrington's post itself: Seth Wagoner recommends Charlie Stross and Ken MacLeod, pointing to Marc Andreessen's post on top novelists from this decade.
Categories: news-opinion
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Blog / News & Opinion
Avoid Weasel Words
By 800-CEO-READ
"Whenever you can, it is a good idea to avoid "weasel" words, the words in the copy that take away from what the headline promised. . .
Categories: news-opinion
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Blog / News & Opinion
To Support Room to Read: A Mystery Box of Business Books
By Aaron Schleicher
Continuing a tradition we began last year, we've been giving away the many books we've received throughout 2008 to benefit a good cause. Since we started the offer this year we've raised $3500 for Room to Read, and we'd love for the number on the check we send them to be $5000. We'll be ending the offer on Arpil 30th, so spread the word and help us get there!
Categories: news-opinion
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Blog / News & Opinion
The 100 Best in Brookfield, WI
By 800-CEO-READ
For those of you in the Milwaukee area, head to the Barnes and Noble in Brookfield tonight at 7pm to hear Jack and Todd talk about the five business metathemes they discovered in writing The 100 Best Business Books of All Time. After the talk, they'll be signing copies of the book and answering any questions. Stay posted on their future events at the 100 Best site.
Categories: news-opinion
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Blog / News & Opinion
Birthday with Style!
By 800-CEO-READ
Well, it's happened! Time goes by so fast, friends come and go in your life, families have disagreements, apartments and homes are moved in and out of, but Strunk and White's "The Element of Style" seems so solid and steadfast. And 50 years old to boot!
Categories: news-opinion
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Blog / News & Opinion
Business Book Award event: Seth Godin
By 800-CEO-READ
Each year, we host the 800ceoread Business Book Awards, where U. S. publishers and authors nominate their books for a variety of categories of business, from leadership and management, to sales, marketing, and biographies.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Inspire!
By 800-CEO-READ
Inspire! : Why Customers Come Back by Jim Champy, FT Press, 192 Pages, $22. 99 Hardcover, April 2009, ISBN 9780131361881 Some of the most successful business books use the research method to find the standouts in business, and then dig into those organizations to see what makes them so successful.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Here Comes Everybody
By 800-CEO-READ
Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky, Penguin Books, 344 pages, $16. 00, Paperback, February 2009, ISBN 9780143114949 Everyone seems to have a vague idea of what sociology is. But a high school history class, or the course you took in college to cover some elective requirement, is about as far as we usually get in that understanding.
Categories: jack-covert-selects
