Most Recent Articles
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Blog / News & Opinion
SXSW Interactive Interview with Pam Slim
By 800-CEO-READ
Pam Slim is the author of the upcoming Escape From Cubicle Nation. She has been writing a blog by the same name for some time. The book coming out April 30th.
Categories: news-opinion
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Blog / News & Opinion
SXSW Interactive Interview with Ian Sanders
By 800-CEO-READ
This is the first of three short interviews I did with authors at SXSW Interactive in Austin last week. Ian Sanders is the UK-based author of Leap! and Juggle!
Categories: news-opinion
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Blog / News & Opinion
inBubbleWrap - Emotional Intelligence
By 800-CEO-READ
Emotional Intelligence. It's something we can all use a little more of, in life and business, and Daniel Golmean wrote just the book to help. Todd explains why Emotional Intelligence is one of the most essential titles in The 100 Best below.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - It's Not What You Sell, It's What You Stand For
By 800-CEO-READ
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose by Roy M. Spence, Jr. with Haley Rushing, Portfolio, 318 Pages, $25.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Rubies in the Orchard
By 800-CEO-READ
Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Lynda Resnick with Francis Wilkinson, Doubleday, 204 pages, $24. 95, Hardcover, February 2009, ISBN 9780385525787 When Lynda Resnick and her husband, Stewart, invested in some land that just happened to yield pomegranates, they didn't think it would propel them into one of the most interesting tales in recent product marketing. But, Stewart suggested they try farming the fruit, and the result was a juice in a little bottle called POM.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Hit the Ground Running
By 800-CEO-READ
Hit the Ground Running: A Manual for New Leaders by Jason Jennings, Portfolio, 256 Pages, $25. 95 Hardcover, March 2009, ISBN 9781591842477 Jason Jennings has been a favorite of mine for a long time. He writes the kind of books I like.
Categories: jack-covert-selects
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Blog / News & Opinion
InBubbleWrap - The Experience Economy
By 800-CEO-READ
Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back. .
Categories: news-opinion
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Blog / ChangeThis
Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
By Andrea Learned
"If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers that do risk irrelevance in a very demanding marketplace. Those marketers who avoid the gender trap and instead serve the highest consumer standard represented by 'women's ways' but serving everyone, will reap immeasurable and lasting brand love."
Categories: changethis
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Blog / ChangeThis
Do you Market like Led Zeppelin or The Grateful Dead?
By David Meerman Scott
"...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, which was the point of seeking media attention in the first place. But most PR people only measure traditional media like magazines, newspapers, radio, and TV, and this practice doesn't capture the value of sharing. To create a World Wide Rave, forget about sales leads and ignore mainstream media. Instead, focus on spreading your ideas. Make your information totally free, with no registration required."
Categories: changethis
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Blog / ChangeThis
Is Progress Possible?
By Gerald Sindell
"I believe in progress. I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives. Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why aren't the vast majority of us happy and healthy by now? Where is progress?"
Categories: changethis
