Most Recent Articles
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Blog / ChangeThis
Rework: A Better, Easier Way To Succeed In Business
By Jason Fried, David Heinemeier Hansson
"In the real world, you cant have over a dozen employees spread out across eight different cities over two continents. In the real world, you cant attract millions of customers without any salespeople or advertising. In the real world, you cant reveal your formula for success to the rest of the world. But weve done all those things and prospered. The real world isn't a place, its an excuse. Its a justification for not trying. It has nothing to do with you."
Categories: changethis
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Blog / ChangeThis
The Customer Service Manifesto
By Joseph Jaffe
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."
Categories: changethis
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Blog / ChangeThis
Is Your Product Launch Doomed?: 10 Ways to Identify an Impending Launch Disaster
By Dave Daniels
"Products don't sell themselves. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it's merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it's no wonder product launches fail to achieve the sales velocity anticipated. What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster."
Categories: changethis
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Blog / ChangeThis
Wrecked for the Ordinary: A Manifesto for Misfits
By Jeff Goins
"Something is missing. Something important. Something necessary to making a difference in the world. And most are afraid to find out what it is. This is a manifesto about the discovery process of finding what's missing. It's not as glamorous as a get-rich-quick scheme or as mystical as New Age spirituality. It doesn't shine with the veneer of a car salesmen's suit or catch your eye like a pretty girl. No, it more likely grabs your attention like a week-old bag of garbage sitting in the corner or piques your interest like nails on a chalkboard. Yes, it's hard, but it can't be denied."
Categories: changethis
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Blog / News & Opinion
No One Would Listen
By 800-CEO-READ
No One Would Listen: A True Financial Thriller is the new book by Harry Markopolos that details his knowledge of the Bernie Madoff scheme, his attempted reports of said scheme (when it was $5 billion deep), and how no one would listen to him until the scheme finally reached $65 billion. The book doesn't come out until tomorrow, but Audible has a really nice audio production of the book launching today, and they're offering the first chapter for free. Take a listen here, and purchase the full audio book there as well.
Categories: news-opinion
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Blog / News & Opinion
We're Fascinated with Sally Hogshead
By 800-CEO-READ
Sally Hogshead has written a book that's curious, entertaining, and incredibly helpful. It's called, Fascinate: Your 7 Triggers to Persuasion and Captivation. It's the kind of book that makes you feel a bit smarter about the world around you.
Categories: news-opinion
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Blog / News & Opinion
Create Your Job
By 800-CEO-READ
Career coach Nancy Anderson had released the inspiring book Work With Passion: How To Do What You Love For a Living, and is now set to launch her newest book that addresses those looking for work with an even greater wealth of experience behind them. Titled, Work With Passion in Midlife and Beyond. To get an idea of the approach of either of these books, here's a blurb from a recent essay written by Anderson, where she talks about a conversation between her and a client: "When I met Charles he spent most of his time going to networking meetings, and surfing job sites on the Internet.
Categories: news-opinion
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Blog / News & Opinion
PechaKucha Recap
By 800-CEO-READ
This week was the sixth PechaKucha event we've held in Milwaukee, and it was the biggest yet. With nine presenters, and a venue absolutely stuffed full of people, it's making us wonder if we've outgrown another location. Why so many people this time?
Categories: news-opinion
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Blog / News & Opinion
A Book in a Briefcase?
By 800-CEO-READ
You might expect a business book to come in its own briefcase, but yesterday this landed at my desk: It's not a business book, but a book about the history of Magic (1400s-1950s), and it's a whopper. Weighing almost 20 lbs. , this Taschen deluxe edition could be about pretty much anything, and you'd be drawn into it.
Categories: news-opinion
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Blog / News & Opinion
The Quants
By 800-CEO-READ
I've not yet finished reading Scott Patterson's The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It, but I'd like to go on record now in disagreement with The Economist's review of the book. I do agree that Patterson's prose can get a bit "purple" in places, but I think his focus on the quantitative models developed and used on Wall Street over the last three decades is an important one. And the way he explores the topic—through the stories of the individuals who created those models—keeps the reader engaged in a tale that might otherwise turn too academic for most.
Categories: news-opinion
