Most Recent Articles
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Blog / News & Opinion
The More You Know
By Sally Haldorson
"The More You Know" is a well-known public service campaign. "The more you know, the more you know" is a oft-used phrase touting the importance of learning, of having endless curiosity about the world. Todd Sattersten (our former president and continued friend of the company) wrote a new e-book, Fixed to Flexible, which offers everything you need to know about "cost, price, margin and the options available to the 21st century business.
Categories: news-opinion
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Blog / News & Opinion
We're in Japan!
By Sally Haldorson
Two copies of the Japanese version of The 100 Best Business Books of All Time appeared at our offices on Friday. It's both impressive and fun to look at. We must give kudos to the Japanese publisher, Kodansha, for doing a wonderful job on the book.
Categories: news-opinion
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Blog / News & Opinion
Lucky or Smart on inBubbleWrap
By 800-CEO-READ
For those of you who haven't been following along, we are still giving away free books on inBubbleWrap (and more regularly now that some of our larger, year-end projects are behind us). Today, we have one of the 100 best business books of all time, Lucky or Smart by Bo Peabody. It's an easy-to-read 58 pages, an afternoon of business insight and inspiration.
Categories: news-opinion
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Blog / News & Opinion
Thank You!
By 800-CEO-READ
We hosted our second annual 800-CEO-READ Business Book Awards event in New York City on Monday night, and want to thank everyone who attended. We'd also like to thank the good folks of The Shoreham Hotel who helped set us up for a great evening, and give a special shout out to the wonderful people of Cave Henricks Communications, without whom we couldn't have pulled it all off. We started the awards three years ago to recognize the authors and publishers of the business-improving, career-guiding, and often life-changing books published in our genre every year.
Categories: news-opinion
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Blog / News & Opinion
Order Two Linchpin, Get The Blue Sweater
By 800-CEO-READ
In an effort to bring awareness to the wonderful work that Acumen Fund continues to do around the world, Seth Godin and 800-CEO-READ have created a special offer. We are going to give you a free copy of Jacqueline Novogratz's (the founder and CEO of Acumen Fund) The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World when you buy two copies of Seth's latest book, Linchpin. Not to sound too much like an infomercial, but this offer really is only available while the stock (of around 200) we have here lasts, and Seth already announced it this morning, so hustle up and get in on it.
Categories: news-opinion
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Blog / News & Opinion
Learning
By Porchlight
"The more we study, the more we discover our ignorance.
Categories: news-opinion
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Blog / News & Opinion
It only takes a minute
By Sally Haldorson
Joseph Jaffe, author of the popular Life After the 30-Second Spot, has a new book coming out called Flip the Funnel: How to Use Existing Customers to Gain New Ones. While this and many other books concentrate their advice on how organizations can work to keep customers and encourage word of mouth marketing through good service and unique products, it is also interesting to consider the opposite side of the equation: what kind of customer are you? Are you the kind of customer who takes the time to tell a friend about a great service experience?
Categories: news-opinion
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Blog / News & Opinion
Being Prepared: It's not only for Boy Scouts
By Sally Haldorson
In light of the earthquakes in Haiti, Learning from Catastrophes: Strategies for Reaction and Response, the new book edited by Howard Kunreuther and Michael Useem and published by Wharton School Publishing, has even more relevance. The authors, both chairpersons of the Council on the Mitigation of Natural Disasters, have gathered the writings of the world’s leading experts in risk management and disaster recovery to help council people and organizations on how best to predict, prepare and respond to natural and man-made disasters, from the devastation caused by earthquakes and tsunamis to the overwhelming challenges presented by terrorism and economic upheaval. In their introduction, the editors call these “low-probability but high-consequence events” and caution against the human tendency to dismiss preparation efforts due to “underprediction” or, more clearly, the belief that low risk equals no risk.
Categories: news-opinion
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Blog / News & Opinion
Prescience by the cup
By Sally Haldorson
In April of 2007, we published a manifesto on ChangeThis. com by John Moore, author of the book, Tribal Knowledge, and the blog, Brand Autopsy , who made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. Moore's manifesto, "What Must Starbucks Do?
Categories: news-opinion
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Blog / News & Opinion
Hold Space for Other Perspectives - An Excerpt from The Triangle of Truth
By 800-CEO-READ
The following is an excerpt from Lisa Earle McLeod's The Triangle of Truth: The Surprisingly Simple Secret to Resolving Conflicts Large and Small, which was released earlier this month. McLeod describes the Triangle of Truth thus: Instead of trying to compromise in the middle, or the more common scenario, fight about who's right and who's wrong, the Triangle of Truth provides a model for redirecting your energy. It points you towrd a solution at the top of the triangle that honors the truth on both sides.
Categories: news-opinion
