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Blog / Jack Covert Selects
Jack Covert Selects - Switch
By 800-CEO-READ
Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath, Broadway Business, 320 pages, $26. 00, Hardcover, February 2010, ISBN 9780385528757 Chip and Dan Heath, brothers and scholars, won the inaugural 800-CEO-READ Business Book of the Year Award with their first book, Made to Stick. That book, despite being a newborn, also made our list of The 100 Best Business Books of All Time.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Mojo
By 800-CEO-READ
Mojo: How to Get it, How to Keep it, How to Get It Back If You Lose It by Marshall Goldsmith, Hyperion Books, 224 pages, $26. 99, Hardcover, February 2010, ISBN 9781401323271 There are people on this planet who are scary smart, people who look at the world differently and help us see our own lives in a clearer light. Seth Godin is one.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Denial
By 800-CEO-READ
Denial: Why Business Leaders Fail to Look Facts in the Face—and What to do About It by Richard S. Tedlow. Portfolio, 272 Pages, $26.
Categories: jack-covert-selects
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Blog / News & Opinion
Broken Windows, Broken Business
By 800-CEO-READ
The first thing I saw staring back at me from my email this morning came from the author of Fascinate, Sally Hogshead, whose manifesto led yesterday's ChangeThis issue. Being from Sally, it was a kind and generous message, but there was something there at the end that made my stomach feel a bit more empty than it really was. "Could you fill in my URL on the intro page (I think it's just blank right now)" she asked.
Categories: news-opinion
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Blog / News & Opinion
Regrets
By Porchlight
"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor.
Categories: news-opinion
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Blog / ChangeThis
How To Fascinate: Why Your Brand Should Do A Shot Of Jgermeister
By Sally Hogshead
"If you're under age 45 or so, there's a good chance that you've tried Jgermeister. However the odds are low—quite low—that you actually enjoy the taste. And that's okay. Few people do. Very, very few. I'll wager that most of the people who make Jgermeister don't like the taste of Jgermeister. Yet the brand continues to grow at an astonishing rate. If so many people actively dislike the taste, how does the company manage to sell 83 million bottles a year? With sales increasing up to 40% per year since 1985, Jgermeister is the most popular drink nobody likes. Many companies successfully advertise products and services that consumers don't necessarily need (bottled water, luxury cars) or even enjoy (backache pills, oil changes, burial plots). But here's a brand that manages to sell an extraordinary volume—at a premium price point, no less—of a product that people don't even want, and more to the point, actively dislike."
Categories: changethis
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Blog / ChangeThis
How to Read a Business Book
By Todd Sattersten
"The problem? 11,000. That is the number of business books published in the United States every year. Placed one atop another, the stack would stand as tall as a ninety-story building. Recommendations reduce the noise. Suggestions from friends and colleagues are best, because they know you and your circumstances. Reliable media sources that regularly review business books, like The Wall Street Journal and BusinessWeek, are also a great source for slimming the pile. Blogs, tweets, and Facebook statuses can be just as valuable. Online booksellers offer customer reviews on their product pages, and physical bookstores have helpful employees who can help you find a book Worthwhile as they are, recommendations merely reduce the size of the pile. Our next step is to determine which book is right one."
Categories: changethis
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Blog / ChangeThis
Found In Translation: The Case for Pictures in Business
By Dan Roam
"Twenty-five years of helping business leaders around the world develop ideas has taught me three things: 1. There is no more powerful way to come up with a new idea than to draw a simple picture. 2. There is no faster way to develop and test an idea than to draw a simple picture. 3. There is no more effective way to share an idea with other people than to draw a simple picture. While good speaking is engaging and inspiring, we need to recognize the limitations of our words. Let's be clear: there's nothing wrong with words. What's wrong is that they're not enough. This is where pictures come in. Whether drawing them, looking at them, or talking about them, pictures add an extraordinary amount to our ability to think, to remember, and to do."
Categories: changethis
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Blog / ChangeThis
The Laws of the Econosphere
By Craig Thomas
"I call the environment in which we live the Econosphere. It is the world created by and governing of human decision making, and it is our home. It provides for us and nurtures us. It reacts to and informs our every interaction and, if we understand it, allows us to optimize the use of our life spans moment by moment. This environment is not, however, one made of oxygen and hydrogen, oil and steel, high mountains and low plains. Rather, the Econosphere is our social environment, where we work, live, raise our families, and govern ourselves. We need to start thinking about the economy as a holistic, natural system. To those who are inclined to see it, it is breathtaking choreography on a global scale with billions of performers, each one in character, playing his or her unique role so that the entire ensemble shines. The Econosphere provides for us, yet it is also of us."
Categories: changethis
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Blog / ChangeThis
The Myth of Overnight Success
By Barrie Bergman
"Most of us are seduced by the idea of overnight success. We want to believe the myth that success is easy to come by. But success in business takes time, energy and hard work—lots of all three. Personally, I've never met an overnight success. I've met people who've done something well for a long time and were suddenly discovered. Then everyone assumed they came out of nowhere, that their fame happened overnight. But the real truth is that it takes a long time to be an overnight success."
Categories: changethis
