Most Recent Articles
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Blog / News & Opinion
The Brand Bubble in strategy + business
By 800-CEO-READ
We were big fans of last year's The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, by John Gerzema and Ed Lebar—so much so that it took home the 800-CEO-READ Business Book Award in the Advertising & Marketing category. We also published a manifesto from Mr. Gerzema over at ChangeThis about How Business Speculation in the Consumer Marketplace Threatens Our Economy.
Categories: news-opinion
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Blog / News & Opinion
Penguin Launches New Online Promotion Tools
By 800-CEO-READ
Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Books for a day at the beach.
By Aaron Schleicher
Tom Martin, the president of Zehnder Communications recently put together a nice list of his favorite beach-reading books for Advertising Agency folks. Read the post and leave a comment with the books you think he left off the list. If you are still feeling up for the audience participation, pop over to our My Favorite Business Book site, and share your story with us.
Categories: news-opinion
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Blog / Excerpts
Leading In Tough Times - An Essay from Bob Seelert
By 800-CEO-READ
Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.
Categories: excerpts
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Blog / News & Opinion
Fire It Up!
By 800-CEO-READ
Michael Stallard, who wrote the inspiring book, Fired Up or Burned Out, recently did a podcast with IBM. It's been awhile since I read his book, but listening to the podcast this morning reminded me of the importance of creating connection cultures in our jobs and lives. Without having a voice, without having a network to bounce ideas off, without having friends and good sources of honest feedback, the situation can literally become unhealthy, taking years off people's lives.
Categories: news-opinion
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Blog / News & Opinion
Life Inc.
By 800-CEO-READ
Life Inc. , the recent book by writer, filmmaker, and scholar Douglas Rushkoff, examines how corporations took over America and how we can now, in a struggling economy, use that situation to revive natural growth, and take back control from the grip of corporations that contributed to creating the situation we're in. Overall, the book is an inspiring proposal to look at the downside of the current economy with optimism and enthusiasm to make positive change.
Categories: news-opinion
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Blog / News & Opinion
Blown Away By Service
By 800-CEO-READ
Yesterday at lunch, I watched the owner of one of my favorite lunch places get into an argument with a customer. Neither were in the right considering what was all said (and physically done), but it was yet another clear lesson in emotional, knee-jerk reacting getting in the way of good service. We all see and experience these kinds of situations all the time.
Categories: news-opinion
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Blog / News & Opinion
Improve Knowledge Rentention: Brown Paper Bag Mind Map
By 800-CEO-READ
Check out this awesome mindmap of Made To Stick. Sean at StickyBusinessBooks. com also has a paper bag mindmap for Chris Anderson's The Long Tail.
Categories: news-opinion
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Blog / News & Opinion
How To Read a (Business) Book - beta release
By 800-CEO-READ
I have been feverishly working on an essay on how to best read a business book. An ebook version of the piece is being given out to those attending the workshop I am doing with Kevin Eikenberry next week. I want to pull out one section and get your thoughts.
Categories: news-opinion
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Blog / News & Opinion
Guy Kawasaki's "Top Ten"
By 800-CEO-READ
Kawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies.
Categories: news-opinion
