Most Recent Articles
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Blog / ChangeThis
10 Lessons Learned in Igniting Word of Mouth Movements
By Brains on Fire
"It's official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we're starting to see the emergence of the term 'movement,' which makes a lot more sense. Let's compare the two."
Categories: changethis
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Blog / ChangeThis
Cracking the Genetic Code: A New Way Forward For Corporations
By Anne McCrossan
"Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be "on the money," and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one's own ecosystem leads to unrewarded, misplaced effort and operational dysfunction. Enabled by technology, we now have knowledge of how to make human connections work best in corporations connected by a common purpose. This is a document that'll show you how to make that happen."
Categories: changethis
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Blog / ChangeThis
Flow, Flee or Fight: Declare Yourself For Change In Your Organization
By Nevin Danielson
"It's time for a shake-up. This one won't happen because your boss decides it's time. It will happen because you and your peers decide it's time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncomfortable. You'll be labeled a heretic. As solace, you'll have the knowledge that you're right."
Categories: changethis
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Blog / ChangeThis
Deliver the "Wow!" to Make More Money
By Glory Borgeson
"In this day and age, it is not enough to have a system in place for dealing with customers' issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you can be sure that your competitors are hanging out their own honeycomb trying to attract the same bees as you. I call these built-in extras the 'Wow!' These are the actions you (and anyone representing your business) do for customers and, as a result, your customers actually say 'Wow!'"
Categories: changethis
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Blog / News & Opinion
ChangeThis: Issue 60
By 800-CEO-READ
We've published the 60th issue of ChangeThis for your reading pleasure, featuring local favorite Will Allen of Growing Power. Excerpts and links below. Enjoy!
Categories: news-opinion
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Blog / News & Opinion
Welcome to the Network Era - An Essay by Scott Davis
By 800-CEO-READ
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management.
Categories: news-opinion
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Blog / News & Opinion
100 Best at WriteMind Institute
By 800-CEO-READ
One of the stops on our tour for The 100 Best Business Books of All Time was Asheville, North Carolina. Jonathan Flaum was kind enough to host an event at his WriteMind Institute that combined his views of the world with the meta-themes we found throughout The 100 Best. Jonathan in this video clip talks about wisdom in decision-making using the story of Moses.
Categories: news-opinion
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Blog / Staff Picks
The Heart of Marketing: Book Review
Book Review by 800-CEO-READ
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
Categories: staff-picks
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Blog / News & Opinion
I Hate People!
By Aaron Schleicher
Marc Hershon and Jonathan Littman have been hard at work promoting their new book, I HATE PEOPLE! , Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job. You may recognize Jonathan Littman for co-authoring a few 8CR favorites, The Art of Innovation, which is featured in the 100 Best, and The Ten Faces of Innovation which we've written about periodically over the years.
Categories: news-opinion
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Blog / News & Opinion
Harvard Business Review Is Bringing It
By 800-CEO-READ
Recent travels has allowed me to catch up on some magazine reading and my biggest surprise was continuing evolution of Harvard Business Review under Adi Ignatius. Take the articles by Niall Ferguson and Dan Ariely in the July/August edition. These two authors certainly have higher institution credientals to belong on the pages of HBR with Ferguson at Harvard and Ariely at MIT.
Categories: news-opinion
