Most Recent Articles
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Blog / Jack Covert Selects
Social Media University Reading List
By 800-CEO-READ
I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides.
Categories: jack-covert-selects
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Blog / ChangeThis
F2 | Firefly Manifesto: Remixed
By Jonathan Fields
"Try this career choice standard on for size. Will this choice allow me to: Spend the greatest amount of time Absorbed in activities and relationships that fill me up While surrounding myself with people I cannot get enough of, and Earning enough to live comfortably in the world. It sounds so simple. This is the standard I've used to guide my own evolution from six-figure, beaten down mega-firm attorney to lifestyle entrepreneur, blogger, author, copywriter, marketer and, yes, even yoga teacher. . . oh, and still earn enough to live very comfortably in the world and support my family in New York. Fact is, this definition of success keeps me honest. And, with good reason. It's evolved out of thousands of hours of testing and exploring a broad spectrum of career paths and entrepreneurial ventures, interviews with a wide cross-section of successful career renegades, from maverick CEOs to internet-earning soccer moms and extensive research into the field of applied positive-psychology.
Categories: changethis
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Blog / ChangeThis
The Hazards of Leading Culture Change
By Chip R. Bell, John R. Patterson
"When great starts have poor endings, it can leave change pioneers disappointed, hard working organizers disheartened, and skeptics with proof they were correct all along. It makes the next initiative more challenging to launch and the next set of resistors more defiant. However, without needed change the organization risks losing its competitive advantage. Losing its edge makes it harder to attract and retain the best talent and resources, and in today's economy, the death knell begins. Planned change takes courage and tenacity. Even organizations with a burning platform, effective leaders, and well-crafted plans can sometimes miss the mark because they fail to recognize early signals that the seeds for derailment are being sown or they fail to realize the power of the signals they are sending via decisions that are unsupportive of the culture change commitment. Derailment is much more likely during periods of organizational anxiety from economic challenge, organizational shift (like a major merger or new competitor), or a change in senior leadership.
Categories: changethis
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Blog / ChangeThis
Quit Managing Your Time... and Start Managing Your Attention
By Lee J. Colan, David Cottrell
"The myth of time management never dies. Many people enroll in 'time management' classes and learn techniques like making to-do lists. That's fine. Lists can be useful, even satisfying. It's great to experience that rush—Ahhhh. —as we check something off the list. However, by the end of the day, or the week, or the month, most people discover projects that are still not checked off and some projects they haven't even started. That's when frustration begins to set in. The time is gone, and there's no way to get it back. You can't manufacture time, you can't reproduce time, you can't slow time down or turn it around and make it run in the other direction. You can't trade bad hours for good ones, either. About all the time management you can do is to cram as much productive work as possible into each day. What you can manage, however, is your attention. Attention is a resource we all possess. It's a lot like time. In fact, as long as we are awake, we produce a continuous stream of it.
Categories: changethis
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Blog / ChangeThis
Your Butt's in the Wrong Seat: A Manifesto for Public Transportation
By Ryan Barton
"It's not sexy. It's not tracking as a Twitter trend. And it's not a YouTube sensation. In fact, by current reputation, it's dirty, it (sometimes) smells, it forces you to interact with people you don't know, it's slow, and inconvenient. But it shouldn't be. Or at least, it shouldn't be positioned and marketed like it is. Here's the problem with 'it.' Its competitors are some of the largest, most renowned companies in the world, and despite the current 'crisis' affecting the automobile industry, it doesn't stand a chance. 'It' is public transportation, and 'it' is hurting. So what's the problem? It's simple; your butt is in the wrong seat."
Categories: changethis
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Blog / ChangeThis
Habitudes in the Classroom: Teaching the Habits and Attitudes Our Students Need in the 21st Century
By Angela Maiers
"Education shouldn't be about adding more to our lists of HAVE's, DO's , and BE's, but rather thinking outside the lines, intentionally about the BE's, DO's, and HAVE's that matter most. The 21st century world needs learners to BE critical, BE creative, and BE strategic. The 21st century world demands learners to DO their own thinking, rather than relying on someone else to think for them. The 21st century world expects learners to HAVE the endurance, fortitude, and courage to brave through each new challenge with confidence and competence."
Categories: changethis
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Blog / ChangeThis
Design for the Other 90%
By Paul Polak
"Ninety percent of the world's designers spend all their time working on solutions to the problems of the richest 10 percent of the world's customers. A revolution in design is needed to reverse this silly ratio and reach the other 90 percent. In my book, Out of Poverty, I talk about how this can be done. I pull stories from some of the 17 million people I've help lift from poverty with the organization I founded 25 years ago, International Development Enterprises. More recently, we have incorporated an organization called D-Rev: Design for the Other Ninety Percent, whose mission is to create the design revolution."
Categories: changethis
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Blog / News & Opinion
Financial Times and Goldman Sachs Business Book of the Year - The Longlist
By 800-CEO-READ
The longlist for the 2009 Financial Times and Goldman Sachs Business Book of the Year Award has been announced. The press release states that "The award is designed to highlight the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance, and economics. " The books on the longlist are: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George A Akerlof, Robert J Shiller Clever: Leading Your Smartest, Most Creative People by Rob Goffee, Gareth Jones Free: The Future of a Radical Price by Chris Anderson Good Value: Reflections on Money, Morality and an Uncertain World by Stephen Green House of Cards: A Tale of Hubris and Wretched Excess on Wall Street By William D Cohan (Cohan won the award two years ago for his first book, The Last Tycoons.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
ChangeThis : Issue 61
By 800-CEO-READ
ChangeThis turns five years old this month. Started by Seth Godin and his merry band of interns (most famously Amit Gupta) back in August of 2004, we took over in May of 2005 and have been caring for it ever since. If you'd like to see the most popular manifestos of the last five years, you can find them here.
Categories: news-opinion
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Blog / News & Opinion
New Feature: Books To Watch
By 800-CEO-READ
We have added a new feature to the site called "Books To Watch. " These are a set of lists categorized by month of books we think are cool. We see so many books that we want to tell you about but often run out of time getting to them all.
Categories: news-opinion, the-company
