Most Recent Articles
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Blog / News & Opinion
Inc.Live
By 800-CEO-READ
Innovation is a word that gets thrown around a lot in business and business writing, but in can be hard to catch—to understand and implement—in your daily operations. It's like a knuckle ball. .
Categories: news-opinion
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Blog / Staff Picks
The Zeroes
Book Review by 800-CEO-READ
Just when you think the stories of excess and insanity on Wall Street can't get any more unseemly, along comes The Zeroes: My Misadventures in the Decade Wall Street Went Insane by Randall Lane, released today by Portfolio. In particular, there is the chapter entitled "Nails" about his business relationship with Lenny Dykstra. If you've never heard of Mr.
Categories: staff-picks
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Blog / Excerpts
The Doorbell is Dead: A Guest Post from Ed Muzio
By 800-CEO-READ
"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear, nor did I wish to practice resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life .
Categories: excerpts
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Blog / News & Opinion
Tough Love interview with John Moore
By 800-CEO-READ
As announced last week, we've launched our first digital book over at ChangeThis. com. Tough Love, by John Moore is a business inspired screenplay, and follows his straight-up business book Tribal Knowledge.
Categories: news-opinion
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Blog / News & Opinion
The Shallows of a Cognitive Surplus
By 800-CEO-READ
I think most reviewers will find that Nicholas Carr's The Shallows and Clay Shirky's Cognitive Surplus hold very different, and possibly opposing, views of the Internet. But I found them to be perfect compliments to one other. Taken together, and read simultaneously, I think they provide a more nuanced and intriguing perspective of the potential effects of the Internet on our intelligence than when read alone (though they both undoubtedly stand tall in their regard).
Categories: news-opinion
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Blog / News & Opinion
Tough Love on ChangeThis | A Business Book Masquerading as a Screenplay
By 800-CEO-READ
You have always known ChangeThis for our free manifestos. Today, we are happy to announce the release of Tough Love: Scripting the Drive, Drama and Decline of Galaxy Coffee by the incomparable John Moore—our first foray into offering full-length books for download. We feel fortunate to have been able to team up with John Moore on this project, as talented a writer and fresh a thinker as there is in business today, and the only author ever to send me clips of Melle Mel & the furious Five doing "Beat Street" live.
Categories: news-opinion
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Blog / News & Opinion
Being Wrong: a New inBubbleWrap offer!
By Sally Haldorson
Can a doggedly-researched book that relays the historical lineage of error, attempts to uncover the truth beneath truth, and even discusses something as impenetrable as "The Optimistic Meta-Induction from the History of Everything," be charming, accessible and eminently readable? Apparently so because Being Wrong by Kathryn Schulz is just that. Many of us remain uncomfortable with being wrong, in admitting that time and experience won't necessarily prevent us from buying that lemon of a car or hiring the wrong person or adding yet another self-help book to our shelves that will teach us how to stop making the same mistakes.
Categories: news-opinion
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Blog / News & Opinion
Being a Friend
By 800-CEO-READ
Last week, while hanging out at Translator, we talked about corporate use of social media, and how if used poorly, can actually hurt your business more than help it. The lesson being that just because the tools are available, doesn't mean you necessarily need to use them. For instance, I've never used a conche, and don't think I'll ever need to, while it's likely totally useful for others.
Categories: news-opinion
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Blog / News & Opinion
Help Support the Creative Commons' Catalyst Campaign
By 800-CEO-READ
If you follow what we do over on ChangeThis, you may have noticed that we publish each manifesto under a Creative Commons license. It is an innovative and easy way to spread ideas and information, letting readers know exactly how they can use and redistribute the work while protecting the author's copyright. And it is work we couldn't do as easily without the Creative Commons.
Categories: news-opinion
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Blog / Excerpts
Holy Water: An Excerpt
By 800-CEO-READ
Like great fiction, good advertising tells a story. It creates an alternate reality we want to enter. So when an ad man like James P.
Categories: excerpts
