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Blog / News & Opinion
ChangeThis: Issue 73
By 800-CEO-READ
What do Russia's leading poet of the pre-revolutionary symbolist school and the creator of the great hippie handbook Whole Earth Catalog have in common. Find out in the 73rd issue of ChangeThis! ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Internet as Social Movement by n+1 “From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll.
Categories: news-opinion
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Blog / ChangeThis
The Female Vision: Defining Women's Strategic Strengths
By Sally Helgesen, Julie Johnson
"We believe that what women see—what they notice and value and how they perceive the world in operation—is a greatly under-exploited resource in organizations. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world."
Categories: changethis
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Blog / ChangeThis
How Time Pressures Shape Behavior (And Provide Clues to Solve Thorny Issues in Business, Health, and Society)
By Adrian Ott
"Determining the factors that drive decision-making, and applying such mindsets to complex problems enables innovators, program developers, and marketers to apply a new lens to understand how time shapes human behavior. This approach goes well beyond defining new product or service attributes. It offers a fresh mindset that demonstrates that human behavior is not just shaped by psychological wants and needs, but is also shaped by the situation. No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."
Categories: changethis
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Blog / ChangeThis
The Road to Pandora
By James P. Othmer
"For those who work in advertising, simply being fascinated with the future isn't enough. We have to glean insight from it and process it and wrap it up in a bright shiny message that sells this incrementally better future to the rest of the human race (or, at the very least, our target market), brought to you on behalf of Brand X. [. . . ] Of course this has never been an easy task. But today, for a number of reasons, advertising the future, and the future of advertising are more difficult and complicated propositions than ever. Because today, not only do advertising people have to fully understand and market the past, present and future of their brands, more than ever they must have a thorough grasp of the seemingly infinite changes that are shaping the future of their industry. This includes everything from the rapidly evolving media landscape to the constant emergence of new messaging delivery vehicles to the very ways in which creative and strategic ideas are developed, shared and created anew.
Categories: changethis
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Blog / ChangeThis
The Internet as Social Movement
By n+1
"All of this was difficult, amazing, perplexing, astonishing—but so was the laying of the railroads and the sending of telegraph signals across the ocean. And historians of technology like to point out that great fanfare and promises have greeted all sorts of new devices, from the radio to the fax machine. But even before former Grateful Dead lyricist John Perry Barlow penned his 'Declaration of the Independence of Cyberspace' ('Governments of the industrial world,' it began, 'you weary giants of flesh and steel'), the internet was no mere fax machine. From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll. An ideology we could call webism. While the rest of us look up movie times, buy sweaters, and post jihadi videos, the webists proclaim the new age."
Categories: changethis
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Blog / ChangeThis
The Six Invaluable Factors
By Dave Crenshaw
"Every day the market you work in—regardless of the industry—asks 'Are you invaluable?' Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow. As the speed of innovation and information ever quickens, so does the need for you to have clear answers for this 'invaluable question.' It is no longer enough to simply have a job. It is no longer enough to simply advertise and attract customers to work with you. Loyalty to employees, to brands, to personalities and to media disappears the instant one's attention is switched to new, shinier options."
Categories: changethis
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Blog / ChangeThis
The Fallacy of the Great Idea
By Trevor Ginn
"Many entrepreneurs feel that they cannot start a business without a great idea. They believe it will be impossible to succeed without a completely new concept, as the market will already be cornered by established businesses. Only by venturing into uncharted territory can they achieve their dreams. This is the fallacy of the great idea. [...] The simple truth is that it is quite possible to create a thriving business without a big idea. In fact, starting up with a tried and tested concept is very sensible. The real key to success is focus and brilliant execution. Yes, the world needs people with grand ideas who are willing to take big risks to further progress, but the world also needs small businesses creating jobs, and entrepreneurs should not be embarrassed about not having a claim on originality."
Categories: changethis
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Blog / News & Opinion
The Corporate Lattice
By 800-CEO-READ
As a follow up to her book Mass Career Customization, Cathleen Benko and Molly Anderson have teamed up to present The Corporate Lattice: Achieving High Performance in the Changing World of Work. As outlined in MCC, the world of work is changing, not only for companies, but also for individuals: personal values, diversity, and skills are being viewed differently than they once were, and it's changing the structure of people's lives. Because of these factors, more people aren't necessarily "climbing the ladder" like they once were.
Categories: news-opinion
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Blog / News & Opinion
Business Book Humiliations
By Sally Haldorson
Penguin's Portfolio imprint specializes in business books, and their Portfolio Javelin blog ("Business, Business Books, and the Business of Books") is a great read for any of us business book geeks. Yesterday, Will Weisser, Vice President and Associate Editor of Portfolio, wrote an entry inspired by a post in the Guardian's blog in which the author, Robert McCrum, confessed, despite his education and exposure to great books, that he had never read Middlemarch by George Eliot (if you too have not read Middlemarch, I highly recommend remedying that this summer--it's one of my favorites. ) McCrum then invites readers to share their book humiliations by listing the books that they regret never having read.
Categories: news-opinion
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Blog / News & Opinion
Brains on Fire
By 800-CEO-READ
Hooray! The Brains on Fire book! Ever since I first read their ChangeThis manifesto, and heard Spike Jones speak in Milwaukee about the incredible approach people should consider in marketing - creating movements, I was hooked.
Categories: news-opinion
