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Blog / News & Opinion
ChangeThis: Issue 112
By 800-CEO-READ
The HUMAN Brand: How We Relate to People, Products and Companies by Chris Malone “Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings. ” Customer Experience, Big Data, and Competitive Advantage by Larry Freed “To compete and win in today’s ultracompetitive environment .
Categories: news-opinion
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Blog / ChangeThis
Customer Experience, Big Data, and Competitive Advantage
By Larry Freed
"To compete and win in today's ultracompetitive environment, where consumers are in control and switching costs are very low, the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics. [...] Companies with insightful and actionable analytics can respond to the market and their customers quicker than their competitors. Tomorrow's winners will be defined by the innovative strength of the customer experience analytics they use and implement. The key to measuring this new world of customer experience analytics is to understand the rise of big data. In 2000, only one-quarter of all the stored information in the world was digital; paper, film, and other analog media ruled. No more. With the amount of digital data doubling every three years, as of 2013 less than 2 percent of all stored information is nondigital."
Categories: changethis
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Blog / ChangeThis
Business in Blue Jeans: A Manifesto on How to Have a Successful Business on Your Own Terms, in Your Own Style
By Susan Baroncini-Moe
"Comparing yourself to other people is always a losing game, because there'll always be someone who's more successful than you are. There'll always be someone who does something better than you do. Where you stand relative to other people isn't nearly as important as where you stand relative to where you could be standing if you realized your full potential."
Categories: changethis
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Blog / ChangeThis
What? Your Organization Doesn't Have a Constitution?
By S Chris Edmonds
"Most senior leaders put greater thought into their organization's products than they do its culture. Yet culture drives everything that happens in an organization each day, including what leaders pay attention to, whether problems are ignored or resolved, and how employees and customers are treated. Of course, understanding the need for an effective culture is one thing. Creating and managing that culture is another. How does one go about creating something that, on one hand, is so important, but, on the other hand, seems so amorphous? Through the creation of an organizational constitution."
Categories: changethis
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Blog / ChangeThis
DON'T QUIT YOUR JOB. FIRE YOUR BOSS. (An Invitation to Unravel What the World Has Taught You About Your Work, Your Career and Your Future)
By Aaron McHugh
"Do you have what it takes to make a difference in your nine-to-five job. What if you could restructure your work to do what you love. And, what if it all starts with firing your boss. Don't Quit Your Job. Fire Your Boss is a manifesto, a change in trajectory for your future. You own the opportunity to be the best at what you're already doing. Asking permission to pursue your dreams and do meaningful work doesn't start with hitting the eject button. Maybe it starts with staying right where you are, but there's a catch: your boss, well, you need to fire him. Blogger, writer, and career liberator Aaron McHugh shares from his own experience what it took to fire his boss. Creativity, inspiration, and fulfillment mixed with struggle and uncertainty form this type of journey. Only the brave are willing to make this disruptive shift in their career. Yet for every convert there is a guarantee of the most fulfilling, challenging, and liberating work you've always wanted. Make the change. Read this book, and then go fire your boss.
Categories: changethis
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Blog / ChangeThis
The HUMAN Brand: How We Relate to People, Products and Companies
By Chris Malone
"Social psychologists have determined that primitive humans, in their struggle for existence, developed the ability to judge other people almost instantly along two categories of perception, which are known as warmth and competence. In fact, all humans have a primal, unconscious ability to make these two crucial judgments with a high degree of speed and accuracy: What are the intentions of this person toward me. And how capable are they of carrying out those intentions. [. . . ] We apply these warmth and competence judgments in all our relationships, including those involving commercial transactions. Companies and brands have the same capacity to stir up these hard-wired primal passions as people do, and we engage with them on the same basis. We experience feelings of affection and admiration for companies and brands that treat us well, and we feel insult or even rage when we believe that one of those companies has given us poor service or cheated us. [. . . ] Unfortunately, our studies show that most companies and brands fall well short of customer expectations on both warmth and competence.
Categories: changethis
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Blog / Interviews
Thinker in Residence: Debbie Millman on Business & Books
By Sally Haldorson
Great thinkers are often influenced by other great thinkers, twisting their knowledge about to make new and thoughtful iterations. Here are Debbie Millman's influences. Q.
Categories: interviews
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Blog / Interviews
Thinker in Residence: A Q&A with Debbie Millman
By Sally Haldorson
Creativity requires a personal belief that you have something meaningful to say or to contribute. If this belief gets squashed or hindered, it can fundamentally damage the brain’s neurological pathways responsible for creative connections and communication. ~Debbie Millman Q.
Categories: interviews
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Blog / Interviews
Thinker in Residence: Debbie Millman
By Sally Haldorson
Debbie Millman is President of the design division at Sterling Brands. She has been there for 18 years and in that time she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. She is President Emeritus of AIGA, the largest professional association for design in the world.
Categories: interviews
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Blog / News & Opinion
2013 800-CEO-READ Business Book Awards: General Business
By Sally Haldorson
The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the General Business category. .
Categories: news-opinion
