Most Recent Articles
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Blog / News & Opinion
Thinker(s) in Residence: Business & Books with Brains On Fire
By Sally Haldorson
"Why can’t we lose the term NOT FOR PROFIT? Shouldn’t the people doing the most good in the world be wildly profitable? " Q: What is the one unanswered question about business you are most interested in answering?
Categories: news-opinion
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Blog / Interviews
Thinker(s) in Residence: Q&A with John Moore, Geno Church, and Robbin Phillips
By Sally Haldorson
Create a culture that knows how and who is going to respond and give your team permission to be human. Those are the companies who are shining in this new connected world.
Categories: interviews
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Blog / ChangeThis
From Burning Platform to Burning Ambition; How Leaders Sustain Change
By Dr. Peter Fuda
"Leadership effectiveness is not a matter of intention; it's a matter of impact. Why do I say that? I've never met the leader who aspires to destroy shareholder value, irritate customers and alienate staff. Yet often the unintended consequence of our leadership is to do just that. The bad news is that in studying leaders who have actually bridged this gap between their noble intentions and their impact, my colleagues and I have found no magic formula to guarantee success. It turns out that leadership transformation is extremely context bound. Every leader's journey is unique. The good news, however, is that there are common threads in the experiences of those who've realized their leadership vision, and achieved a transformation in their organization."
Categories: changethis
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Blog / ChangeThis
Smart Sales Managers Are the New Normal: A Crash Course in Generating More Revenue from Your Inside Sales Team in the Sales 2.0 Ecosystem
By Josiane Feigon
"The dynamic Sales 2.0 ecosystem is digital, diverse, connected—and dramatically different from the world that many sales managers cut their teeth on. Customers, talent, tools, prospecting . . . the rules have changed. Customers don't answer phones, make appointments for lunch and golf, and read long whitepapers about your product. Today they do their own research—online, and talking to peers—and create their own sales cycles. Talent doesn't plan to put in time and pay their dues. They want to know why they're doing everything that's asked of them, they expect work to be F-U-N, and they expect their managers to give them all the answers immediately, SIRI style. Tools have grown far beyond noise-canceling headsets. Next-generation tools, processes, and prospecting practices are already driving revenue in the new economy. Welcome to the New Normal: Managing a high-performing inside sales team by operating under the old sales rules just won't work."
Categories: changethis
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Blog / ChangeThis
Transforming Your Business To Be The Most Highly Recommended Brand In Your Category
By Paul M. Rand
"92% of consumers report that a recommendation from a friend, family member of someone they trust is the leading influence on their purchase behavior. Business-to-business buyers also rank recommendations at their top of their list. Recommendations and word of mouth, of course, have always been important. But in the age of social media, they are essential. One-to-one communication has become one-to-millions. Word of mouth is now on steroids. Becoming, and staying, highly recommended has become the make-or-break business imperative."
Categories: changethis
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Blog / ChangeThis
INCREMENTALISM MUST DIE. NOW.
By Eric Lowitt
"Our future is bright, but to capture the light we must embrace change. If we ignore or fail to embrace change, our future will be doomed. The outcome depends on how we address our most vile, insidious, and common enemy: incrementalism. There are massive opportunities out there, requiring BOLD responses, and one change that must be made now: WE MUST ERADICATE INCREMENTALISM. I want to work with you to change this."
Categories: changethis
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Blog / ChangeThis
Making Decisions like Tomorrow Depends on It
By Tom Rath
"Choices count. You can make decisions today that will give you more energy tomorrow. The right choices over time greatly improve your odds of a long and healthy life. [...] No matter how healthy you are today, you can take specific actions to have more energy and live longer. Regardless of your age, you can make better choices in the moment. Small decisions—about how you eat, move, and sleep each day—count more than you think. As I have learned from personal experience, these choices shape your life."
Categories: changethis
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Blog / ChangeThis
Making It Happen! Shifting Your Focus from Something Else to It
By Jones Loflin, Todd Musig
"It seizes some significant mental real estate and prevents you from being fully present in the moment. You attempt to suppress your thoughts about It with countless less important activities, but It simply won't leave. You hope to escape being a mental hostage to It when you are spending time with your family or friends, but still It hangs around, diminishing your ability to enjoy these moments, as well. Its presence, however, can most strongly be felt when you are trying to rest. You want to physically, emotionally, and mentally relax from the break-neck pace of the day, but thoughts of It keep robbing you of these much needed moments of sacred idleness. "What is this all powerful It," you ask. Simply put, It is your most Important Thing. " Those tasks, activities, goals, dreams, and plans that are neglected almost daily in the overwhelming world of working on "something else. " You don't consciously try to avoid It. You really want to work on It, whether it will take five minutes, five months, or five years, but you aren't for many reasons.
Categories: changethis
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Blog / Interviews
Thinker(s) in Residence: Brains on Fire
By Sally Haldorson
ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction.
Categories: interviews
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Blog / Jack Covert Selects
Jack Covert Selects - Unlabel
By 800-CEO-READ
Unlabel: Selling You Without Selling Out by Marc Ecko, Touchstone Books, 304 pages, $30. 00, Hardcover, October 2013, ISBN 9781451685305 You are not a label; you are a brand. This is Marc Ecko’s message in this edgy, blunt, and honest-to-the-point-of-vulnerable book that details his rise from a kid who spray painted t-shirts to a young man running a $500 million global corporation.
Categories: jack-covert-selects
