ChangeThis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.
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Blog / ChangeThis
The United State of America
By Noah Weiss
Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it.
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Blog / ChangeThis
Financial Fitness for Entrepreneurs
By Brad Feld
Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart.
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Blog / ChangeThis
Affirmative Action Works!
By Paul Kivel
In a manifesto on the continued need for affirmative action and the hypocrisy of claims that it hurts white men, Paul Kivel explains how deep-seated prejudices among even the most well-intentioned lead to discrimination. "Affirmative action is not a cure-all", he admits, but it helps ensure that all have a fair chance and life's opportunities.
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Success & Motivation: from Joe Schmo to The Benefactor
By Mark Cuban
Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demonstrates the values that led to his success.
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Blog / ChangeThis
6 Design Lessons From the Apple Store
By Jesse James Garrett
Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. The thought that went into each detail, both successful and unsuccessful, and how Apple transformed its brand identity into a physical space and experience, bears lessons for those developing all kinds of products and services.
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Blog / ChangeThis
Holy Avengers
By Jessica Stern
Lecturer at Harvard's John F. Kennedy School of Government, Jessica spent six years interviewing religious terrorists in Pakistan, India, Israel, Palestine, Lebanon, Indonesia, and the U.S.. Along the way, she discovered what causes someone to become a religious zealot and how terrorist leaders cultivate followers with emotional, spiritual, and financial rewards. Using terrorist motivations as her basis, she explains why the war in Iraq could not have played out better for terrorists if bin Laden had scripted it himself. Read her manifesto to learn why.
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Blog / ChangeThis
Digital Rights Management
By Cory Doctorow
"DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's campus, Cory explains why DRM doesn't work, why DRM is bad for society, bad for business, bad for artists, and a bad move for Microsoft. Using Sony and Apple as examples of companies that are using DRM to *punish* consumers, he suggests Microsoft use the opportunity to once again champion users' rights. To follow our current path, Cory argues, is to stifle innovation and contradict the purpose of American copyright law: to promote the useful arts and sciences.
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Blog / ChangeThis
The 10 Laws of the Grassroots
By Donna Brazile
Whether you're trying to elect a president or grow a non-profit, raise money, or awareness, Donna Brazile's 10 Laws of the Grassroots can help you mobilize the masses. Culling from lessons learned as the campaign manager for Gore 2000, Donna tells us that the future of campaigning has less to do with money and media noise and more about what worked in the past: invigorating the people. Download her manifesto to apply her principles.
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Guerrilla Marketing
By Jay Conrad Levinson
The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.
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Blog / ChangeThis
Why We Fight
By Eric Raymond
Rejecting both the left and the right, ERIC RAYMOND tells us, "Terrorists have made themselves outlaws from the moral community of mankind, to be dealt with as rabid dogs are." Read his Anti-Idiotarian manifesto.
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