ChangeThis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.
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Blog / ChangeThis
Do Less
By Seth Godin
Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.
Categories: changethis
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Blog / ChangeThis
The Art of the Start
By Guy Kawasaki, Shawn Welch
A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good. Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.
Categories: changethis
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Blog / ChangeThis
The Customer Evangelist Manifesto
By Ben McConnell, Jackie Huba
Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximize your marketing output and quality. A must-read for any consumer-heavy business.
Categories: changethis
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Blog / ChangeThis
For Richer, For Poorer
By Evan Wolfson
'Marriage is a basic human right.' The director of Freedom to Marry, gives a fresh legal perspective on same-sex marriages and civil rights. Wolfson, a veteran trial lawyer for landmark same-sex marriage cases, uses the legal advantages and disadvantages of marriage - heterosexual or otherwise - to highlight the importance of law and economics in civil unions. With the Federal Marriage Amendment in our not-so-distant past, find out exactly what benefits same-sex couples are denied.
Categories: changethis
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Blog / ChangeThis
Stop Child Executions
By Amnesty International
'Death for a 17-year-old?' AI, on their campaign to stop executions of child offenders in America and worldwide. Although it violates international law, the United States remains one of only eight nations that still practices child executions. Amnesty International reports with stories about child offenders around the world who have been executed or who are currently on death row. Since 1990, the United States has executed more child offenders than all other nations combined. Read more to find out how you can help stop the executions.
Categories: changethis
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Blog / ChangeThis
Kill Your Children
By Tyler Lackey
A spoon full of sugar makes the medicine go down, but what do years of sugar-rich beverages do to our children? Tyler tells us how sugary drinks may 'Kill Your Children.' Lackey artfully delivers facts that should scare any conscious parent. He presents a simple solution: don't drink sugar. Of course, it's much easier said than done, since sugar-rich drinks endlessly fill supermarket aisles.
Categories: changethis
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Blog / ChangeThis
How To Be a Boor
By Elly Markson
Have you ever received an email in ALL CAPS? End the madness here, with Elly's brief but powerful guide to email etiquette. Markson's manifesto is something you'll surely want to send along to friends who struggle with everyday email writing. As this issue's special "plus one" release, Elly's piece is brief enough for even the smallest attention span.
Categories: changethis