ChangeThis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.
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Blog / ChangeThis
The Art of Alpha Female Blogging
By Halley Suitt
As blogging has crept into the mainstream, the question's no more "what's a blog", but why or how do you blog? Halley Suitt, author of one of the most popular blogs, explains her own unique perspective.
Categories: changethis
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Blog / ChangeThis
Beyond Therapy: Biotechnology and the Pursuit of Happiness
By The President's Council on Bioethics
Look younger, perform better, feel happier, and become more "perfect." Biotechnology promises to make all of these possible, but what kind of society do we find ourselves in when these modifications are an everyday reality? This ground-breaking report, the first of its kind in public bioethics, examines the ethical and humanitarian implications of genetic modification and the effect it is likely to have on humanity and our happiness.
Categories: changethis
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Blog / ChangeThis
The Pro-Am Revolution
By Demos
Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. The Sims is one of the most popular computer games ever. These developments have one thing in common: they were all driven by Pro-Ams, innovative, committed and networked amateurs working to professional standards... According to many commentators, the 1990s were a decade in which large corporations were rampant, their control over society virtually unchallenged. Yet the rise of Pro-Ams suggests counter trends were at work as well.
Categories: changethis
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Blog / ChangeThis
Overcrowded Planet
By Dean Esmay
In 6 years, the world's population will hit 7 billion. Despite the worries, however, there is no evidence of an overpopulation problem, not even close. Read Dean's manifesto for the facts.
Categories: changethis
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Blog / ChangeThis
The Bootstrapper's Bible
By Seth Godin
Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how.
Categories: changethis
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Blog / ChangeThis
Abolish the FCC
By Robert Garmong
"The very existence of the FCC is a flagrant violation of the right to free speech.". After the infamous "wardrobe malfunction" at the Superbowl, Robert Garamong says, things have gone from bad to worse. Before we give the FCC even more power to censor the airwaves, we ought consider whether the government should have such authority at all!
Categories: changethis
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Blog / ChangeThis
Strategy Letter 1: Ben and Jerry's vs. Amazon
By Joel Spolsky
Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. It goes to the core of the difference between Ben and Jerry's and Amazon.com, and he explains it all in this manifesto.
Categories: changethis
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Blog / ChangeThis
Legalize Neighborhoods Again!
By David Greusel
America has forgotten how to make cities. With traffic-planning and single-use zoning the beloved neighborhood has been made illegal in most U.S. cities. David Greusel believes it's time for a change back to the way things used to be.
Categories: changethis
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Blog / ChangeThis
The Word on Word of Mouth
By Dave Balter
There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from the Founder of BzzAgent and it will all come together.
Categories: changethis
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Blog / ChangeThis
Advice to Politicians: Marriage Equality for Same Sex Couples
By Evan Wolfson
A letter from Evan Wolfson, Executive Director of Freedom to Marry, to every politician out there explaining exactly why supporting gay marriage is the right thing to do AND no longer politically dangerous. Forward this one to your local and national politicians and change the tide.
Categories: changethis