Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Quantity | Price | Discount |
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List Price | $15.99 | |
1 - 29 | $12.79 | 20% |
30 - 99 | $11.19 | 30% |
100 - 499 | $10.39 | 35% |
500 + | $9.59 | 40% |
$15.99
Book Information
Publisher: | Harper Business |
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Publish Date: | 05/01/2007 |
Pages: | 384 |
ISBN-13: | 9780618785919 |
ISBN-10: | 0618785914 |
Language: | English |
What We're Saying
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If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. READ FULL DESCRIPTION
Full Description
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.