Chapter 8: Entrepreneurship
Eight guides to the passion and practicality necessary for any new venture.
The word didn't even exist until 1950. However, blacksmiths, bakers, and candlestick makers faced the same challenges as today's organic farmers and database designers. These businesses are born out of a passion but often fail in practicality. Entrepreneurship is hip, treacherous, and vital--all of which served as inspiration for our selections.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Revised)
Guy Kawasaki
Products / Portfolio
The E Myth Revisited
Michael E Gerber
Products / Harper Business
The Partnership Charter: How to Start Out Right with Your New Business Partnership (or Fix the One You're In)
David Gage
Products / Basic Books
Growing a Business
Paul Hawken
Products / Simon & Schuster
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Jay Conrad Levinson
Products / Harper Business
The Monk and the Riddle: The Art of Creating a Life While Making a Life (Revised)
Randy Kosimar
Products / Harvard Business Review Press
