Chapter 10: Innovation and Creativity
Insight into the process of developing new ideas.
Innovation and creativity is about more that painting pictures. And leaving imagination to those in the art department helps no one. Though playwrights and composers have been innovating for several centuries longer that us suits, we would be wise to take some cues. Our picks focus on the inspiration and the process of developing new ideas.
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
Gordon MacKenzie
Products / Viking
The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
Tom Kelley
Products / Broadway Business
Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Doug Hall
Products / Adventure Publications
A Whack on the Side of the Head: How You Can Be More Creative
Roger von Oech
Products / Warner Books (NY)
The Creative Habit: Learn It and Use It for Life
Twyla Tharp
Products / Simon & Schuster
The Art of Possibility: Transforming Professional and Personal Life (REV)
Rosamund Stone Zander, Benjamin Zander
Products / Penguin Books
Thinkertoys: A Handbook of Creative-Thinking Techniques (Revised)
Michael Michalko
Products / Ten Speed Press
