The Designful Company: How to Build a Culture of Nonstop Innovation
Quantity | Price | Discount |
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List Price | $34.99 |
$34.99
Book Information
Publisher: | New Riders Publishing |
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Publish Date: | 12/26/2008 |
Pages: | 194 |
ISBN-13: | 9780321580061 |
ISBN-10: | 0321580060 |
Language: | English |
What We're Saying
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION
Full Description
- the top 10 "wicked problems" that only design can solve
- a new, broader definition of design
- why designing trumps deciding in an era of change
- how to harness the "organic drivetrain" of value creation
- how aesthetics add nuance to managing
- 16 levers to transform your company
- why you should bring design management inside
- how to assemble an innovation metateam
- how to recognize and reward talent From the back cover:
The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward--or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.