Zag: The #1 Strategy of High-Performance Brands
'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $32.99 | |
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| 25 - 99 | $23.09 | 30% |
| 100 - 499 | $21.44 | 35% |
| 500 + | $20.78 | 37% |
Non-returnable discount pricing
$32.99
Book Information
| Publisher: | New Riders Publishing |
|---|---|
| Publish Date: | 09/01/2006 |
| Pages: | 192 |
| ISBN-13: | 9780321426772 |
| ISBN-10: | 0321426770 |
| Language: | English |
What We're Saying
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION
Full Description
'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit
