Most Recent Articles
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Blog / ChangeThis
Meaningful Digital Strategy: The Next Evolution of Marketing
By Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers' multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and cautious organizations. Rather, there was a need for an entirely new way of approaching marketing strategy from the ground up. The interruptive, tell-and-sell model of slick ad copy and buying eyeballs by the thousands was already showing strain, and most digital advertising tactics were simply replicating this failing marketing model. I set out to discover an alternative path, starting with the handful of our clients that had put digital in the forefront of their strategy, and then broadening my vision to companies that seemed to be enjoying success with a completely different course. I found that these organizations had a common approach: People were choosing to engage with their marketing and they were using marketing itself to add value to their customers' lives.
Categories: changethis
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Blog / ChangeThis
Social Response Capitalism: Today and Tomorrow
By Bruce Piasecki
"I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the best that MBAs get with what Masters of Public Administration know and get in their experiences of a lifetime. How is this possible? And where will they work? This essay explores what I mean by social response capitalism—sometime quite necessary but still missed by Fox News and the Heritage Foundation, as well as by most of the liberal leaning members of our thought establishment. Is this a new form of capitalism? Is it a deviant form of socialism? Or simply a new way to compete in a smaller more integrated and globalized world?"
Categories: changethis
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Blog / ChangeThis
The Freak Factory: Making Employees Better by Helping Them Get Worse
By David Rendall
"If conventional approaches aren't working, then what should we do? Instead of attacking people's weaknesses, we need to find the strength that is hidden inside their apparently negative characteristics. It is time to stop trying to create well-rounded and balanced employees. We need employees that are unbalanced. We need employees that are freaks. It is time to build a freak factory."
Categories: changethis
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Blog / ChangeThis
Healthcare Reform: It's Our Debate, Too
By Zane Safrit
"We need our help. Together. Together we can create a healthcare system that could in all honesty earn the title 'Best healthcare in the world.' But right now, our current healthcare system is on life-support. We pay to sustain its life-support, in big ways and in small, with expensive health insurance premiums or expensive emergency room visits, with expensive prescriptions with jack-in-the-box side-effects, with a growing percent of our GDP, with a growing number of personal bankruptcies that result from high costs of catastrophic healthcare, with jobs lost as small business can't afford the health insurance needed to attract the talent to grow and create jobs ... and it's getting worse."
Categories: changethis
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Blog / ChangeThis
How to Be Positive ... When Things Suck
By Kathrien Ahn
"Sometimes life comes up from behind you and kicks you in the ass, which is how it tells you that you're supposed to be moving in an entirely different direction. Maybe you're fighting a losing battle in a relationship or career. Maybe you've neglected your health, and its coming back to haunt you. Whatever it is, we're all born with talents, and some of us have chosen to pursue them and some have preferred to stay in the 'Safe' zone. In tough times, you have to dig deep because all the extraneous layers are stripped away and you're faced with a decision. Go for it or not? It's up to you."
Categories: changethis
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Blog / News & Opinion
Riches Among the Ruins
By 800-CEO-READ
Robert Smith is likely the only author who has a picture of himself in a bullet-proof vest on his website, but it's justified. This guy has spent his life traveling the globe and finding opportunities in countries some of us might never consider. His book is called Riches Among the Ruins: Adventures in the Dark Corners of the Global Economy, and it details these travels, experiences, and the heart of the global economy and the possibilities that exist within it.
Categories: news-opinion
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Blog / News & Opinion
Canada
By Porchlight
"Canada has never been a melting pot; more like a tossed salad.
Categories: news-opinion
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Blog / Staff Picks
On Hallowed Ground
Book Review by 800-CEO-READ
Veteran's Day seems to come and go so fast. It seems like such a huge event that should last for weeks and months so we can take time to remember and hold reverence to everyone that has fought for this country. One way of keeping this holiday alive is through the pages of history books.
Categories: staff-picks
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Blog / News & Opinion
Traffic
By Porchlight
"The only way to solve the traffic problem of the country is to pass a law that only paid-for cars are allowed to use the highways.
Categories: news-opinion
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Blog / News & Opinion
7 Lessons From a Marketing Genius
By 800-CEO-READ
Below is a recent article from Carmine Gallo, author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. His article details seven points about what makes Mr. Jobs such an incredible marketer; words we can certainly all learn from.
Categories: news-opinion
