Blog / Staff Picks

Reinventing You

Book Review by Porchlight

“What do people think of you? What do they say when you leave the room? ” Maybe you don’t think you have a brand.

Blog / News & Opinion

ChangeThis: Issue 105

By 800-CEO-READ

Monster Loyalty: How to Build Customer Loyalty like Lady Gaga by Jackie Huba “While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide. ” Brains Favor the Ridiculously In Charge Leader by Henry Cloud, Ph. D “Leaders must establish some key boundaries in some very key areas if they want to get results.

Blog / News & Opinion

The Power of the Circle

By Sally Haldorson

Two conversations I had last week got me thinking about networking. ➻ The first was during a brainstorming meeting with Jon, our general manager, about our annual author conference. The meeting ended with a discussion on the value of mentoring, and the predominance of books that advocate for the practice.

Blog / ChangeThis

Recharge: 7 Ways to Improve Innovative Thinking

By Debra Kaye

"If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of 'That's the way we've always done it' and recharge, starting with the mantra, 'Let's just not do that anymore. ' They need to be willing to take market risks that more traditional companies are often unwilling or unable to take. Consider that Apple doesn't have a formal innovation 'funnel' process with established procedures, nor do Amazon or Facebook. In this volatile world the old model of process innovation needs a new framework. It isn't in sync with the way our minds work, which brain research tells us is more serendipitous than linear. Innovation just doesn't lend itself to being predictable and risk free. Innovation demands looking at the world differently, and finding connections between seemingly disconnected things. Corporate protocol, management hierarchies, and rigid assumptions about customer needs often create anxiety and stifle freedom of thought and exploration. ".

Blog / ChangeThis

Brains Favor the Ridiculously In Charge Leader

By Henry Cloud Ph.D

"I believe that among all of the things that a leader does, one of the most important ones is to set "boundaries." Basically, a "boundary" is a property line. It defines what will exist on a property and what will not. The property line around your home is like that....it defines where your property begins and ends, and you are in charge of exactly what will happen on that property. And, to our point here, within your business or organization. Leaders must establish some key boundaries in some very key areas if they want to get results. And, thanks to brain research, we now can scientifically get a peek into why the leaders who do establish these kinds of boundaries get the results that they get."

Blog / ChangeThis

An Action Plan for Making Good Customer Service a Reality

By Kirk Kazanjian

"Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. A big reason is that most organizations never bother to put all of the essential building blocks in place to create a customer-centric culture. They like to talk the talk, but don't walk the walk. They also forget that before your employees will ever take good care of your customers, you have to first take great care of them."

Blog / ChangeThis

The Art of Adherence

By Lee J. Colan PhD, Julie Davis-Colan

"In business and in life, the game is usually won by those who can consistently execute a well-thought-out strategy. In other words, winners stick with it—they practice adherence. Adherence is the ability to consistently execute. Not coincidentally, the word 'adherence' appears to have originated in the 1500s from the French word 'adherer,' which means 'to stick to.' Adherence is the critical link between strategy (knowing) and results (doing). Therefore, it is the solution to the knowing-doing gap. Winning requires adherence because successful execution of your plan is not a one-time event but rather steady progress over an extended period of time. [...] Achieving adherence is simple but not necessarily easy. It takes skill and creativity to continually nurture focus, competence, and passion with your team. This is why we call it the art of adherence."

Blog / ChangeThis

Mentorship 2.0: How to Find the Mentor You Need

By Dorie Clark

"I never had a mentor. Maybe you haven't, either. Sure, I've had helpful colleagues or bosses who were willing to take a chance on me. But the dream of the mentor—an older, wiser version of you, hunting down opportunities on your behalf and ensuring you don't repeat the same mistakes—never materialized. In fact, I realized it probably never would. Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious. (Some of the most powerful lessons come from the least likely people.)"

Blog / ChangeThis

Monster Loyalty: How to Build Customer Loyalty like Lady Gaga

By Jackie Huba

"Where other businesses don't seem to have their priorities straight, pop star Lady Gaga understands that focusing on current customers is the key to building long-term, sustainable audience loyalty. With 23 million albums sold, five Grammy awards and Forbes' distinction as one of the world's most powerful celebrities, Gaga is one of the most well-known pop artists in the world. While known as much for her voice as for her over-the-top wardrobe, few recognize Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide. Lady Gaga didn't become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans—not just through her music—but also through her message and the community she has built around that message. Gaga's overarching philosophy focuses on her core advocates: the superfans called Little Monsters. These advocates become evangelists who bring in new customers on their own."

Blog / News & Opinion

Simple

By 800-CEO-READ

When we talk about breakthrough simplicity, we mean an interaction that cuts through the clutter. This is a standard that should be applied to everything a company puts out into the world, from the product to the ads down to the smallest piece of correspondence: It should do its job quickly, clearly, simply. People just don't have the time or the interest to wade through corporate rhetoric and jargon to figure out what you're trying to tell them.