ChangeThis: Issue 105
May 15, 2013
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga by Jackie Huba “While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide. ” Brains Favor the Ridiculously In Charge Leader by Henry Cloud, Ph. D “Leaders must establish some key boundaries in some very key areas if they want to get results.
by Jackie Huba
"While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide."
"Leaders must establish some key boundaries in some very key areas if they want to get results. And, thanks to brain research, we now can scientifically get a peek into why the leaders who do establish these kinds of boundaries get the results that they get."
"Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious."
"If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That's the way we've always done it,' and recharge, starting with the mantra, 'Let's just not do that anymore.'"
"Achieving adherence is simple but not necessarily easy. It takes skill and creativity to continually nurture focus, competence, and passion with your team. This is why we call it the art of adherence."
"Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don't walk the walk."