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Blog / ChangeThis
A New Superpower: Building Habit-Forming Products
By Nir Eyal
"A 2011 university study suggested people check their phones 34 times per day. However, industry insiders believe that number is closer to an astounding 150 daily sessions. Face it, we're hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. . . . How do companies, producing little more than bits of code displayed on a screen, seemingly control users' minds. What makes some products so habit-forming. For many products, forming habits is an imperative for survival. As infinite distractions compete for our attention, companies are learning to master novel tactics to stay relevant in users' minds. Today, amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. In order to win the loyalty of their users and create a product that's regularly used, companies must learn not only what compels users to click, but also what makes them tick. ".
Categories: changethis
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Blog / ChangeThis
Welcome to the Conscience Economy
By Steven Overman
"Something extraordinary is happening. Humankind's increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. You don't have to be an economic detective or business futurist to see myriad signs of the unstoppable rise of a new set of economic prerogatives that prioritize proactive positive impact on people and planet. Consider this short list: the emergence of universally available virtual education, the mainstreaming of environmental consciousness on the political and business agenda, the accelerating growth of the organic and Fairtrade foods industry, the growth of impact investing as a sector, the innovation in biosensor-enabled mobile healthcare solutions—these phenomena and more herald a mass movement for good that's great for humanity. And for business."
Categories: changethis
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Blog / Interviews
Nicholas Carr on Business and Books
By 800-CEO-READ
To wrap up our Thinker in Residence series, Nicholas Carr answers a few quick questions on business and books.
Categories: interviews
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Blog / Book Giveaways
Succession by Noel Tichy
By Porchlight
Noel Tichy's new book is likely to become the go-to book on leadership succession, because Tichy is the perfect person to write it.
Categories: giveaways
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Blog / New Releases
Fail Better
By 800-CEO-READ
While failure in business is a given–it can also lead to success with the right mindset and approach.
Categories: new-releases
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Blog / Interviews
A Q&A with Nicholas Carr
By 800-CEO-READ
Nicholas Carr tells us what, exactly, automation is and considers how we can use it more wisely to more fully experience life instead of escape it.
Categories: interviews
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Blog / Interviews
Nicholas Carr
By 800-CEO-READ
In The Glass Cage Nicholas Carr asks us to reconsider how automation is affecting how we experience our life and work.
Categories: interviews
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Blog / News & Opinion
strategy+business's Best Books of 2014
By Ryan Schleicher
The s+b yearly list is always decidedly and refreshingly different than most others.
Categories: news-opinion, publishing-industry
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Blog / Excerpts
Chinese Rules
By 800-CEO-READ
Tim Clissold's Mr. China is one of the great books on China's rise. He is now back with a new book, Chinese Rules, to update the situation there.
Categories: excerpts, narrative-biography
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Blog / New Releases
Fizz
By 800-CEO-READ
Here to make sense of the promise–and navigate the pitfalls–of word-of-mouth marketing is Ted Wright, a WOMM pioneer and author of Fizz.
Categories: new-releases