Most Recent Articles
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Blog / Staff Picks
Desperate Times, Different Measures
Book Review by Sally Haldorson
Of course the saying goes, "Desperate times call for desperate measures. " With our depressed economy, it can certainly seem like desperate times filled with risk on a daily basis. Perhaps you wake up in the middle of the night remembering a deadline that passed without you noticing just a few hours before, and you suddenly worry that one mistake might be the last straw.
Categories: staff-picks
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Blog / News & Opinion
Brand Thinking with Debbie Millman and Tom Peters
By 800-CEO-READ
As mentioned yesterday, today we're featuring part of a chapter from Debbie Millman's new book, Brand Thinking and Other Noble Pursuits. What's the book about? It's a collection of Millman's interviews with some serious minds from the ad industry (and beyond) about what branding is, how it affects us, and how to better understand our relationship with it (both as professionals and as consumers).
Categories: news-opinion
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Blog / News & Opinion
Brand Thinking and Other Noble Pursuits
By 800-CEO-READ
We all like to think that we ignore advertising. We change the channel during commercials, we don't click on banner ads, we hang up on telemarketers. But it's no use, we still have a sense of brands.
Categories: news-opinion
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Blog / News & Opinion
Great By Choice
By 800-CEO-READ
Chaos and uncertainty are all around us. The economy is struggling, some have been out of work for years, and entrepreneurs are having a more and more difficult time creating success. Yet despite those things, there are organizations that are extremely successful.
Categories: news-opinion
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Blog / News & Opinion
Thoughts on "Generation Sell"
By 800-CEO-READ
"The characteristic art form of our age may be the business plan. " That quote comes from an intriguing opinion piece called Generation Sell that was published in the New York Times this weekend. It is a piece about a generation just coming of age and today's youth culture.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - The Rare Find
By 800-CEO-READ
The Rare Find: Spotting Exceptional Talent Before Everyone Else by George Anders, Portfolio, 276 pages, $26. 95, Hardcover, October 2011, ISBN 9781591844259 There are many situations in which you want to make the right choice, a choice that might change your lives in hugely positive ways. Consider standing before a roulette wheel in Las Vegas: you choose “18 Red” for a variety of reasons that have all sorts of associative data you apply to it.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Blah Blah Blah
By 800-CEO-READ
Blah Blah Blah: What to Do When Words Don’t Work by Dan Roam, Portfolio, 350 pages, $29. 95, Hardcover, November 2011, ISBN 9781591844594 We’ve been fortunate to spend time with Dan Roam over the years, and his new book, Blah Blah Blah is as high-energy, insightful, and creative as he is. Blah Blah Blah is a book that may just be impossible to give justice to in a review.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Power of LEO
By 800-CEO-READ
The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results by Subir Chowdhury, McGraw-Hill, 208 pages, $28. 00, Hardcover, September 2011, ISBN 9780071767996 Subir Chowdhury has written 13 books over the years, most recently a wonderful little parable entitled The Ice Cream Maker in which he introduced the LEO approach to sustaining quality in everything a company does. Since then, he has received repeated requests to write a more in-depth treatment of that process as it would work, or has worked, in the real world.
Categories: jack-covert-selects
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Blog / News & Opinion
Stephen Covey says compromise is for chumps
By 800-CEO-READ
If there were a man who could boldly claim to have written a book that can help solve “Life’s Most Difficult Problems,” it would be Stephen R. Covey. Covey came onto the scene after writing The 7 Habits of Highly Successful People in 1989.
Categories: news-opinion
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Blog / News & Opinion
The End of Business As Usual
By 800-CEO-READ
This new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, by new media expert Brian Solis, is another firm reminder to companies that understanding social media will help them better understand their customers. In 2010, Nielsen research determined that 22. 7 percent of people were using social networks, up 43 percent over the previous year.
Categories: news-opinion
