Most Recent Articles
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Blog / News & Opinion
Attention Business Authors!
By 800-CEO-READ
The 800-CEO-READ AUTHOR POW WOW January 13-15, 2013 Austin, TX **REGISTER EARLY AND SAVE** NOW THROUGH APRIL 1: $1000 April 1 - October 1: $1250 October through event: $1500 REGISTER HERE! The Author Pow Wow will not only provide you with all the knowledge you need to do what works, but will also connect you to the people who can help you in the process. During an intimate and intensive two days, authors, soon-to-be authors, publishers, publicists, marketers, agents, speaking experts, social media strategists, and business people who have great ideas to share, gather, listen, converse, and leave more informed and better at what they do.
Categories: news-opinion
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Blog / News & Opinion
The End of Illness
By 800-CEO-READ
On one hand, this book is not our usual thing. On the other hand, nothing can move forward if our health isn't in order. So, it's completely worth pointing out Dr.
Categories: news-opinion
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Blog / Excerpts
The Fear Index, a business thriller
By Sally Haldorson
We're thrilled (seriously! ) to post an excerpt from Robert Harris (best selling author of Fatherland, Pompeii, and The Ghost Writer, which was made into a movie with Ewan McGregor and Pierce Brosnan, and many others) to showcase his new novel The Fear Index may not be our typical fare, but the novel appeals to us for many reasons: a master storyteller, the drama of hedge fund trading, a really creepy old book--Darwin in this case--, lots of money, and lots of thrills. To start the adventure, read below!
Categories: excerpts
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Blog / News & Opinion
Friday Links - Alarm Edition
By 800-CEO-READ
➻ Umair Haque, author of The New Capitalist Manifesto released by Harvard Business School Press last year, recently asked Is America a Failing State? It's a dramatic, possibly even hyperbolic question to ask, but one that has become increasingly common as most registered voters say the US is in decline, and don't believe their children's standard of living will match their own. Haque looks for solutions: Perhaps the most vital question is this: what can we do to reverse the decline?
Categories: news-opinion
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Blog / Staff Picks
The B2B Executive Playbook
Book Review by 800-CEO-READ
Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets. Why is this the case?
Categories: staff-picks
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Blog / Staff Picks
Taking People With You
Book Review by 800-CEO-READ
Over the course of several decades in business, David Novak has worked his way up in the Pepsi Cola North America Co. through sales and marketing, into what was then its fast food division. In the late 1990s, the restaurants were spun off into a separate company and Novak went with them.
Categories: staff-picks
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Blog / News & Opinion
The 2011 Business Book of the Year Award goes to...
By Sally Haldorson
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness Chaos and uncertainty are all around us. The economy is struggling, some have been out of work for years, and entrepreneurs are having a more and more difficult time creating success.
Categories: news-opinion
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Blog / News & Opinion
Story Craft
By Sally Haldorson
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft.
Categories: news-opinion
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Blog / Jack Covert Selects
Jack Covert Selects - Emotional Equations
By 800-CEO-READ
Emotional Equations: Simple Truths for Creating Happiness + Success by Chip Conley, Free Press, 288 pages, $24. 00, Hardcover, January 2012, ISBN 9781451607253 Chip Conley bares his soul in his second book, Emotional Equations, and in doing so helps us understand our own. It is painful at times, as he recounts his own doubts and darker moments in life and business, tells us of four friends that took their own lives in one economically depressed summer, and relates the story of when his own heart literally stopped after a business presentation, landing him in the hospital.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - Running the Gauntlet
By 800-CEO-READ
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits by Jeffrey Hayzlett with Jim Eber, McGraw-Hill, 256 pages, $26. 00, Hardcover, December 2011, ISBN 9780071784092 Change often isn’t pretty and Jeffrey Hayzlett should know. In his second book, Running the Gauntlet, written in collaboration with business writer Jim Eber (as was his first, the best-selling The Mirror Test), he provides vivid detail of his adventures as a corporate change agent.
Categories: jack-covert-selects
