Most Recent Articles
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Blog / ChangeThis
The Self-Publishing Revolution
By Guy Kawasaki, Shawn Welch
"In the old, constrained world, somebody had to select, print, and distribute what was worthy of royalty, shelf space, and killing trees. That somebody was an employee of a traditional publisher; he served as a filter, finisher, and arbiter of taste. Several thousand traditional publishers added this kind of value for hundreds of years. Shelf space for ebooks, however, is infinite, and anyone who can use a word processor can write and publish a book. These changes don't mean that books are better—no more than a democratic political system guarantees better leaders—but at least the system is more accessible."
Categories: changethis
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Blog / ChangeThis
Being Vulnerable: Business Tips from a Former CIA Officer
By J.C. Carleson
"The typical corporate environment may not be quite as fraught with danger as the realm of spies, but that doesn't negate the value of understanding the impact of emotions on decisions and performance. So, for a moment, let's loosen the ban we tend to enforce on expressing emotions in the workplace. Drop the barricade between the numbers and the feelings. Stop denying those aspects of human behavior that we, as leaders, feel we MUST deny. You can't lead if you're 'soft', right? But you also can't influence what you pretend doesn't exist. Embrace vulnerability, if only to understand why your clients are vulnerable to wooing from your competitor. To see just how vulnerable your boss is to the pressure to give the other guy the promotion, instead of you. To know how vulnerable your best employees are to job offers from other companies."
Categories: changethis
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Blog / ChangeThis
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
By Douglas Van Praet
"If we don't understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions in quantitative surveys and qualitative focus groups people simply can't know the answer to. And marketers are using that information as the guiding forces to bring innovation and improvement to the marketplace. Not surprisingly, the success rate is abysmal, as only two of every ten new products launched in the U.S. succeeds. 'Houston, we have a problem.'"
Categories: changethis
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Blog / ChangeThis
Ninja Innovation: The Secrets of Today's Top Innovators
By Gary Shapiro
"After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja. They are all ninja innovators because they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option. They are true business warriors, and here are some of their secrets ... "
Categories: changethis
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Blog / ChangeThis
Pause to Lead Forward: The Paradoxical Leadership Breakthrough
By Kevin Cashman
"The demanding pace for global leaders has never been more challenging. Digitally connected every moment, we are increasingly tied to a 24-hour global clock. This is the 'new normal.' We are expected to perform continually in the face of global crises and multifaceted pressures, including downsizing, mergers and the accompanying stresses and expectations. The list of demands, personal and professional, never ends. Could it be that going faster and driving harder are not the answers? Could there be another way to sustain high performance? Could it be that the source of our real value as leaders might come from different thinking and different choices rather than from perpetuation of the incessant pace we strain to maintain?"
Categories: changethis
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Blog / News & Opinion
InTheBooks 2012
By 800-CEO-READ
Each year, we look back on all the books that came out, talk about some of the best, collect the things we did, and more, and compile it into a publication called InTheBooks. Well, it's that time of year again, and the magic team of Dylan Schleicher and Joy Panos Stauber have outdone themselves again by creating the nicest looking, and most enjoyably read annual yet. We send these out to hundreds of people throughout the industry, but surely we've missed a few who would enjoy this.
Categories: news-opinion
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Blog / News & Opinion
Seth Godin Live in Orange County! and Other Behemoth Tales
By Porchlight
Marketers, entrepreneurs, artists, and everyone else are flocking to sunny Costa Mesa, California in anticipation of a rare and breathtaking Seth Godin appearance on Friday, March 15th. This event is scheduled to run from 6:30 to 8pm, and doors will open at 5pm for a special networking and book-signing session. Entry is $85, which includes two copies of The Icarus Deception and one copy of V is for Vulnerable, which will be mailed to your home prior to the event, courtesy of 800-CEO-READ.
Categories: news-opinion
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Blog / News & Opinion
Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions
By Porchlight
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I.
Categories: news-opinion
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Blog / New Releases
Mastermind: How to Think Like Sherlock Holmes
By Sally Haldorson
Have you ever driven to or from work only to arrive at your destination not remembering much at all about the drive? If someone asked you to describe the colors of the other houses on your street, could you? We often excuse our lack of attention or memory by saying that we are "on autopilot.
Categories: new-releases
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Blog / News & Opinion
Podcast Q&A with Sarah Miller Caldicott
By Sally Haldorson
Sarah Miller Caldicott is the author of three books, Innovate Like Edison, the e-book Inventing the Future, and her newest, Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison's Lab. CEO of the innovation consulting company, Power Patterns, and a great grandniece of Thomas Edison, Sarah is committed to translating the innovative methods of Edison for the digital age. In Midnight Lunch, she focuses on contemporizing Edison's collaboration process, and offering a concrete methodology for implementation.
Categories: news-opinion
