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James Borg is a practicing work psychologist and business consultant in the areas of interpersonal skills and management. His career spans advertising, sales, marketing, journalism, and work psychology.
Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy and media company. He is the author of five books, including the New York Times bestseller Youtility.
Lea Berman served as White House Social Secretary from 2004-2007, was Chief of Staff to Second Lady Lynne Cheney from 2002-2003 and, previously, Social Secretary to the Vice President.
JulieMae—two entities performing as a unified piece (translation: please do not call her Julie)—Engelmann’s production history stems largely from her four years of hands-on work at a local print shop. As a trained metalsmith, she is hyperfocused on details. She continues to work on the ever-expanding special projects at Porchlight using her BFA in Design + Digital Fabrication to bring a new perspective to production workflow and processes. Outside of work she can generally be found photosynthesizing with her family of plants or supporting the restoration of coral in an aquarium-filled apartment. In her free time, and when the planets align, she makes art of various specimens.
After 15 years in the knitwear business, Mel Koenig inadvertently became an accounting specialist for Porchlight. Mel has been the resident fashion icon since 1999, but just recently started textile weaving and taking salsa lessons in preparation for her daughter’s wedding. One of her favorite places to be is by a river or a lake, and luckily her home sits halfway between both of those in Shorewood, Wisconsin. Her house is filled with animals who may not always get along, but luckily she can escape often to attend concerts where she cheers on her musically talented husband and son in their bands.
Carol Grossmeyer now lives in Seattle, but as Porchlight's Co-owner and Board Chair, she is committed to ensuring the best work experience for employees, the best book-buying experience for customers, and that—in the words of her late husband of two decades, A. David Schwartz—the company remembers that the “true profit in bookselling is the profit to the community.” Virtual communication keeps her connected to the business and the people she loves at the company today. Away from work, Carol loves sharing a good meal, a bottle of red, and some lively discussion about independent film and the newest fiction.
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