Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
(Depends on publisher)
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $35.00 |
$35.00
Book Information
| Publisher: | Harvard Business Review Press. |
|---|---|
| Publish Date: | 07/10/2012 |
| Pages: | 288 |
| ISBN-13: | 9781422143568 |
| ISBN-10: | 1422143562 |
| Language: | English |
What We're Saying
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. READ FULL DESCRIPTION
Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories will Rule the Future by Jonah Sachs; Harvard Business Review Press, 264 pages, $27. 00, Hardcover, July 2012, ISBN 9781422143568 A popular pursuit for business and current affairs writers is to produce work that investigates and exposes all the various ways that marketing manipulates consumers. And there is certainly cause for concern. READ FULL DESCRIPTION
A good story isn't the sole property of the marketing or communications department. Anyone can master some basic storytelling techniques that will help earn trust, excite enthusiasm, convey authenticity. This is particularly important for leaders. READ FULL DESCRIPTION
Full Description
Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: - Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
- Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
- Memorable stories based on timeless themes build legions of eager evangelists
- Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
- Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.
