What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Legendary business thinkers Mathews and Wacker reveal how to craft an unforgettable story, create the back story that makes it believable, and make sure the story cuts through todays relentless bombardment of consumer messages and is heard, remembered, and acted on.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.99 |
Non-returnable discount pricing
$24.99
Book Information
| Publisher: | FT Press |
|---|---|
| Publish Date: | 10/22/2007 |
| Pages: | 222 |
| ISBN-13: | 9780132277426 |
| ISBN-10: | 0132277425 |
| Language: | English |