The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (Revised)
| Quantity | Price | Discount |
|---|---|---|
| List Price | $16.99 |
$16.99
Book Information
| Publisher: | Basic Books |
|---|---|
| Publish Date: | 04/04/2006 |
| Pages: | 299 |
| ISBN-13: | 9780465078073 |
| ISBN-10: | 0465078079 |
| Language: | English |
What We're Saying
Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. READ FULL DESCRIPTION
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft. READ FULL DESCRIPTION