Outsmart Your Instincts: How the Behavioral Innovation(tm) Approach Drives Your Company Forward
Evolution is killing innovation. "Just trust your gut" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation/innovative thinking.
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| List Price | $23.95 | |
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Book Information
| Publisher: | Forness Press |
|---|---|
| Publish Date: | 01/10/2017 |
| Pages: | 248 |
| ISBN-13: | 9780997384505 |
| ISBN-10: | 0997384506 |
| Language: | English |
Full Description
Evolution is killing innovation!
"Just trust your gut" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way.
It's time to let go and learn a new way to think.
Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation(TM) model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking--and show us how we can overcome these barriers and break from the status quo.
With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then--helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers--not just our guts--and be equipped to outsmart the competition.
"Just trust your gut" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way.
It's time to let go and learn a new way to think.
Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation(TM) model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking--and show us how we can overcome these barriers and break from the status quo.
With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then--helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers--not just our guts--and be equipped to outsmart the competition.