Open Brand: When Push Comes to Pull in a Web-Made World, the
| Quantity | Price | Discount |
|---|---|---|
| List Price | $34.99 |
$34.99
Book Information
| Publisher: | New Riders Publishing |
|---|---|
| Publish Date: | 03/01/2008 |
| Pages: | 204 |
| ISBN-13: | 9780321544230 |
| ISBN-10: | 0321544234 |
| Language: | English |
What We're Saying
The books on our 2008 shortlist for the Advertising & Marketing Category are: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar (Jossey-Bass, October 2008) Companies put a lot of effort and money into their brands, which can sometimes be higher than the value they place on their customers. As this occurs, the number of quality performing brands decreases. According to Gerzema and Lebar, this is the brand bubble, and the result could have a serious blow to the economy. READ FULL DESCRIPTION
There's a new excerpt up on the Excerpts blog. It's from The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph. D. READ FULL DESCRIPTION
The following is an excerpt from the book The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph. D. The book comes out in March 2008, so keep it on your radar if you enjoy this excerpt. READ FULL DESCRIPTION