Demand: Creating What People Love Before They Know They Want It. Adrian Slywotzky, Karl Weber

Demand: Creating What People Love Before They Know They Want It. Adrian Slywotzky, Karl Weber

By Adrian J Slywotzky

Slywotzky provides a radically new way to think about demand with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

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Book Information

Publisher: Business Plus
Publish Date: 06/01/2012
Pages: 377
ISBN-13: 9780755361809
ISBN-10: 0755361806
Language: English

Full Description

Slywotzky provides a radically new way to think about demand with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

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