Click Moment: Seizing Opportunity in an Unpredictable World

The Click Moment: Seizing Opportunity in an Unpredictable World

By Frans Johansson

OClick momentsONrare points of opportunityNare completely unexpected. This book is about a simple but highly provocative idea. Strategy, planning, and careful analysis can no longer guarantee strong performance; today's business environments are far too random and complex.

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Book Information

Publisher: Portfolio
Publish Date: 08/30/2012
Pages: 246
ISBN-13: 9781591844938
ISBN-10: 1591844932
Language: English

What We're Saying

November 26, 2012

The season of lists is upon us. The first ornament up on the tree was Steve Coll's Private Empire: ExxonMobil and American Power, published by The Penguin Press, which took home the Financial Times and Goldman Sachs Business Book of the Year earlier this month. And there was another large nonfiction title related to economics—Why Nations Fail: The Origins of Power, Prosperity, and Poverty by Daron Acemoglu and James A. READ FULL DESCRIPTION

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On the one hand we aren t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning.

"The Click Moment "is about two very simple but highly provocative ideas. The first is that success is random far more random than we would like to believe. The second is that there are a number of specific actions that we, as individuals and organizations, can take to capture this randomness and focus it in our favor.

According to Johansson, strategy, planning, and careful analysis can no longer guarantee strong performance; today s business environments are far too random and complicated. But when you dig deep into the actions of successful people and organizations, you ll find one common theme. A turning point occurs a major client signs on, a new competitor redefines the market, an unlikely idea surfaces and they take advantage of that serendipity to change their fate. Consider how . . . Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and the timeless, elegant wrap-dress was born. Microsoft Windows was on the brink of being shut down until two individuals met unexpectedly at a party and altered the fate of the world s dominant computer operating system. Starbucks sold high-end brewing equipment and coffee by the pound until Howard Schultz experienced his first latte in a cafe in Milan. Nike was stumped on how to invent a spikeless trainer when a legendary running coach poured latex on a waffle iron.

Each of these individuals experienced a click moment a rare point of opportunity that was completely unexpected. But they capitalized on their luck in ways that paid off significantly and altered their organizations strategies and the course of their lives.

Johansson uses stories of successful people and companies throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.

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About the Author

Frans Johansson is the bestselling author of "The Medici Effect. " Raised in Sweden by his African American/Cherokee mother and Swedish father, he now speaks to audiences worldwide, from the boardrooms of America s largest corporations to villages in developing countries.

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