Built to Sell: Creating a Business That Can Thrive Without You
According to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Here he presents a business parable about how to create a start-up that won't trap an owner when he wants to sell it.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.95 |
Non-returnable discount pricing
$24.95
Book Information
| Publisher: | Portfolio |
|---|---|
| Publish Date: | 04/28/2011 |
| Pages: | 153 |
| ISBN-13: | 9781591843979 |
| ISBN-10: | 1591843979 |
| Language: | English |
What We're Saying
Most people that start companies do so because they are passionate about what they're selling. While that's important, it can also become a trap, blinding the entrepreneur to business opportunities that exist within the idea. It may seem crazy at first, but author John Warrillow talks about the idea that entrepreneurs should build their businesses in a way that makes them sellable. READ FULL DESCRIPTION
Full Description
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.