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Blog / ChangeThis

A New Superpower: Building Habit-Forming Products

By Nir Eyal

"A 2011 university study suggested people check their phones 34 times per day. However, industry insiders believe that number is closer to an astounding 150 daily sessions. Face it, we're hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. . . . How do companies, producing little more than bits of code displayed on a screen, seemingly control users' minds. What makes some products so habit-forming. For many products, forming habits is an imperative for survival. As infinite distractions compete for our attention, companies are learning to master novel tactics to stay relevant in users' minds. Today, amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. In order to win the loyalty of their users and create a product that's regularly used, companies must learn not only what compels users to click, but also what makes them tick. ".

Categories: changethis

November 12, 2014

Blog / ChangeThis

Welcome to the Conscience Economy

By Steven Overman

"Something extraordinary is happening. Humankind's increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. You don't have to be an economic detective or business futurist to see myriad signs of the unstoppable rise of a new set of economic prerogatives that prioritize proactive positive impact on people and planet. Consider this short list: the emergence of universally available virtual education, the mainstreaming of environmental consciousness on the political and business agenda, the accelerating growth of the organic and Fairtrade foods industry, the growth of impact investing as a sector, the innovation in biosensor-enabled mobile healthcare solutions—these phenomena and more herald a mass movement for good that's great for humanity. And for business."

Categories: changethis

November 12, 2014