The 100 Best Business Books of All Time

Blog / ChangeThis

How To Build A Strong Mind

By Terence Mauri

"What is it that enables leaders to persevere through seemingly insurmountable challenges that at first seem to exceed our limits? Make a list of leaders you admire and who have made a difference in the world. They could be living or dead. The chances are they all have one outstanding quality in common: they are bold. A strong mind excels at speed, creativity, and decisive action. They are risk takers. It's not the only factor that drives success, but perhaps it is one of the most important in the age of overload. We all face the twin problems of deciding what to do and what to tune out. Creativity enables leaders to imagine different solutions to a problem and can help you "cut through the noise and focus on the signal," as high profile entrepreneur Elon Musk describes it. If you want to make an impact, you need to act boldly, especially when the going gets tough."

Categories: changethis

October 05, 2016

Blog / ChangeThis

Analytical Marketing Will Deliver for Your Customers

By Adele Sweetwood

"While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Naturally, marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data. By collecting and analyzing data, marketers can know if what we're doing makes an impact. We can point directly to why specific offers, emails, or thought leadership works (or doesn't work) for our customers. If your marketing organization is still just sales support, you're getting left behind. Not only are modern, data-driven marketers driving sales, we're monitoring or shaping a customer's experience with our brand."

Categories: changethis

October 05, 2016

Blog / ChangeThis

Design IS Business (Why the World Needs Leaders with the Skills of Designers)

By Lisa Kay Solomon, Patrick van der Pijl, Justin Lokitz

"Many people believe that design is a profession for artists and creative types. In actuality, design is all around us—not just the beautiful things—and it's done by all of us, and it affects all of us. It's not just the things that you own or interact with—like your new favorite shirt or smartphone—that are designed. The process by which they came to be exist was also designed. How the original ideas were conceived, the way those ideas were tested, the mechanics of how they were produced, distributed, sold and delivered—influenced by design. All of it. Design is a disciplined approach to discovering, identifying and capturing value. The good news? Design is a teachable discipline—it has its own process, its own tools and its own way of working. It just hasn't been taught to most of us."

Categories: changethis

October 05, 2016