Most Recent Articles
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Blog / ChangeThis
Brands Are People Too
By Joy Panos Stauber
"When you talk about 'branding,' you are not discussing a superficial activity. More and more business people are finally starting to understand that. A brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. Instead, a brand begins to exist when a business has something to offer to the world—values, services, or products. From there, the brand's work is to articulate those unique attributes and strive to communicate them the right way, and to the right people. Even so, a brand is not what a business says it is. It's what the consumer ends up perceiving it to be."
Categories: changethis
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Blog / ChangeThis
Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted
By Jonathan Littman, Marc Hershon
"The hero's journey has been the cornerstone of great literature and hit movies. We all know the winning dramatic premise: a beaten-down protagonist battles everyone from evil characters to wild beasts in a dangerous passage of self-discovery. Strangely, the main frictions of modern man's largest battlefield have often been ignored in the books designed to steel you for that daily 7 a.m. to 7 p.m. grind. Except for a few notable exceptions, the hostile territory otherwise known as the workplace has been treated with kid's gloves. We've been advised that the key to success is to 'be nice,' to develop 'lifelong mentors,' and a host of other absurd fantasies that no ten-year-old would ever swallow as remotely realistic or helpful."
Categories: changethis
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Blog / ChangeThis
Relational GPS: The Road Map to Outstanding Business Relationships
By Ed Wallace
"Identifying your core relationships is the vital first step you must take in shifting how you perceive your role in any business relationship. Instead of just wishing that better business contacts would magically appear in your professional life, drive the business contacts you've already established to more productive and rewarding levels. The initial step of pinpointing your core relationships will lead you toward participating with an actual person rather than with a digital line in a CRM system or on Linked In. A process, however, for driving your core relationships to success, is also vital. I call this process understanding your contact's Relational GPS."
Categories: changethis
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Blog / News & Opinion
ChangeThis: Issue 65
By 800-CEO-READ
The 65th issue of ChangeThis has been published. Take some time with it. Introduce it to your friends.
Categories: news-opinion
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Blog / News & Opinion
Passion
By Porchlight
"Zeal without knowledge is fire without lights.
Categories: news-opinion
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Blog / News & Opinion
Debbie Millman: Look Both Ways Q&A
By 800-CEO-READ
As hinted at previously, I finally caught up with Ms. Millman with some questions about her super interesting and smartly crafted book, Look Both Ways: Illustrated Essays on the Intersection of Life and Design. It is no surprise to me that her answers are also very good.
Categories: news-opinion
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Blog / News & Opinion
The Economist's Page-turners
By 800-CEO-READ
The Economist has released their Best Books List of 2009. In their Economics & Business category, they chose: Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial Systems—and Themselves by Andrew Ross Sorkin, Viking Lords of Finance: The Bankers Who Broke the World by Liaquat Ahamed, Penguin Press How Markets Fail: The Logic of Economic Calamities by John Cassidy, Farrar Straus Giroux Poorly Made in China: An Insider’s Account of the Tactics Behind China’s Production Game by Paul Midler, John Wiley & Sons Check out The Economist's Page-turners for summaries of these titles and their picks in other categories including Politics & Current Affairs, Biography & Memoirs, History, Science & Technology, Culture & Society and Fiction.
Categories: news-opinion
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Blog / News & Opinion
Simply Effective
By 800-CEO-READ
Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done, is the title of the new book by Ron Ashkenas. After reading through an advance copy, I sent Mr. Ashkenas a few questions about the process and the challenges of simplifying an organization.
Categories: news-opinion
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Blog / News & Opinion
Winds of Change: Part 3
By 800-CEO-READ
In a new entry of the demolition and rebuilding of our office space, I give you NEW WALLS. Yep, the old ones tumbled to the ground and new ones grew up in their wake. Along with extra holes in the walls, carpet torn up and tile ordered - it's been one busy week for the construction of the new space.
Categories: news-opinion
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Blog / News & Opinion
Amazon's Best of 2009
By 800-CEO-READ
Amazon does an interesting thing every year, putting their best selling books in each genre on the same page as their editors' pick so you can easily compare the two. I am sure that, were I an author, I'd hope to see my name on the bestsellers list. It would mean that I had not only done well financially for the year but, more importantly, that my book had made it into the hands of more readers—my ideas into the minds of more people.
Categories: news-opinion
