Most Recent Articles
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Blog / Jack Covert Selects
Jack Covert Selects - Uncertainty
By 800-CEO-READ
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields, Portfolio, 240 pages, $25. 95, Hardcover, September 2011, ISBN 9781591844242 Business is not just a creation; it is a creative process. Jonathan Fields recognizes this, and has written a book addressing a key part of that process—uncertainty.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Big Enough Company
By 800-CEO-READ
The Big Enough Company: Creating a Business That Works for You by Adelaide Lancaster and Amy Abrams, Portfolio, 288 pages, $25. 95, Hardcover, September 2011, ISBN 9781591844211 Entrepreneurship. Starting your own business.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Lean Startup
By 800-CEO-READ
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, Crown Business, 336 pages, $26. 00, Hardcover, September 2011, ISBN 9780307887894 Each startup is begun with a leap of faith; no entrepreneurs know for certain who their customers are, or how they will act. Planning and developing a company based on uncertainty is a difficult skill to be sure, but one that can be learned.
Categories: jack-covert-selects
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Blog / News & Opinion
ChangeThis: Issue 86
By 800-CEO-READ
The Art of Hassle Map Thinking by Adrian J. Slywotzky with Karl Weber “We’ve found that organizations that excel at demand creation . .
Categories: news-opinion
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Blog / ChangeThis
How to Capture a New Market
By Stephen Wunker
"How do you capture a new market? There's a lot of traditional business strategy you need to throw out the window. New markets are too poorly understood and change too quickly for the standard approaches of graphing trend lines and computing market share. Here are 10 approaches that work—for businesses and the people within them—when the market is fuzzy and in flux ... "
Categories: changethis
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Blog / ChangeThis
At the Speed of Seth: What I Learned Working With Seth Godin and the Domino Project
By Michael Bungay Stanier
"Getting anything up and flying is a tricky business. I'm still learning how to catch the wind just right in most of the things I do. This story is about launching a new project, a book. But if it was a kite, right now we'd be seeing it crashed and broken on the ground. [...] 18 months later, and it's all changed. End Malaria launches September 6th, published by Seth Godin's latest venture The Domino Project. 58 smart men and women share their best insights, strategies and tips to stop the overwhelm, focus on the work that matters and make a real impact in the work you do. And we've solved the money thing. $20 from every $25 book sold goes to Malaria No More, to further their mission of ending malaria in Africa by 2015. Here's why, second time around, my own Great Work Project got off the ground and what I learned (and you can learn to) from traveling at the speed of Seth."
Categories: changethis
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Blog / ChangeThis
The Best Leader in the World: It Could Be You
By Jon Wortmann, Jay Therrien, Tom Endersbe
"Whether you have a formal leadership title or not, chances are you're reading this because you're a natural leader. You're the kind of person who steps up and steps in when others need you most. Or, you want to. As daunting as leadership can be, what you need to do is straightforward. We're about to teach you a model that will make you the kind of leader whose team people beg to join; and the kind of person who develops other leaders as a natural part of your every day work and life."
Categories: changethis
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Blog / ChangeThis
The Art of Hassle Map Thinking
By Adrian J. Slywotzky with Karl Weber
"Let's face it: All too often, life is a succession of hassles. There's an endless array of frustrations, inconveniences, complications, disappointments, and potential disasters lurking in most of our daily experiences. Even very good products and services (we'll call them simply "products" for simplicity's sake) have their weaknesses and drawbacks. My new smartphone sometimes drops my calls; my favorite hotel chain sometimes loses my reservation; those new lightbulbs last longer but produce less light; my new hybrid car gets better mileage but the engine feels less peppy. . . Managers, marketers, designers, service suppliers, and salespeople for the companies that provide these products don't focus on their weaknesses. That's understandable. They devote their lives to making products that are as good as they can possibly be and then to promoting them as enthusiastically as they can. Who wants to concentrate on the negatives. Yet we've found that organizations that excel at demand creation do exactly that.
Categories: changethis
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Blog / ChangeThis
The Six Rules Women Must Break in Order to Succeed
By Jill Flynn, Kathryn Heath, Mary Davis Holt
"We all have thoughts that limit our potential. Some of these beliefs come from our individual experiences; they take hold over the years. "I'm not good at taking credit. I'm much better working behind the scenes. I'm lucky to have this job. " Other beliefs are a result of the gender stereotypes that are all around us. They creep into our heads over time. "It's my job to nurture everyone else before I take care of my own needs. I am selfish and self-centered if I choose to indulge my ambition. " Still others are simply erroneous conventional wisdom. "I can have it all without compromise. I'm a failure if I can't make it look easy. " We get in our own way when we buy-into these limiting beliefs. But it does not have to be that way. We can nurture the beliefs that will sustain us and help us grow. To rise to the highest ranks in business, women need to unwind some of the traditional thinking that holds us back. We need to rethink the conversations we are having in our heads and tell ourselves a new story.
Categories: changethis
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Blog / ChangeThis
The Most Important Sales Conversations You'll Ever Have
By Mike Schultz, John E. Doerr
"This manifesto is for every sales person who is committed to becoming a rainmaker no matter what the product or service. Rainmakers are the sales elite, typically outperforming average sales people by 300 to 500%—often by a lot more. Success as a rainmaker depends on your ability to lead masterful sales conversations from 'hello' to 'let's go,' but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have... is the one you have with yourself."
Categories: changethis
