Most Recent Articles
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Blog / ChangeThis
The Digital Marketer's Manifesto
By Lisa Leslie Henderson, Larry Weber
"To succeed in a customer-centric world, we must truly see our customers. Not stalk them, but understand them. As customer experience architects, we must collaborate to design and deliver products, services, environments, and personalized experiences that truly meet our customers' needs. As we do, we will transform a traditionally passive and transaction-oriented association into a productive, profitable, and mutually beneficial collaboration with our customers. To See ( s/ verb): to understand Now that we have entered what Forrester describes as the age of the consumer, those organizations that are able to really see their customers will be the ones that succeed. Indeed, the ability to see—to know where to look, to decode meaning from a glut of information and interactions, and reflect that understanding in our customer experience—is today's primary source of competitive advantage."
Categories: changethis
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Blog / ChangeThis
The Four Faces of Change: A Tool for Change Readiness
By Kevin Allen
"Even though I had fought my way in to the mighty McCann Erickson one of the world largest advertising agencies, I still thought of my internal age as (still is), 13. While my business card may have had a fancy title, inside I was terrified. What on earth would I say. What would I do. [. . . ] The answer came in the strangest form, from the most unlikely place. That weekend as I visited my family I shared my fears. My mother spoke up, 'It's simple, give them your love. ' Ugh. I was exasperated by what seemed to be a perfectly ridiculous observation, a moment of momentary insanity. Now, Mom is one of those people who doesn't just see the glass as half full, she sees it as overflowing onto the table. She pursued her point, 'It doesn't matter what they're doing for a living, all people are just like us—families—and every person in that family has a sense of belonging. You lead the family, and they need to know you'll care for them. They'll do things for you if they think you are genuine, and if they see that they'll follow you anywhere.
Categories: changethis
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Blog / ChangeThis
The Caring Mandate
By Carol Sanford
"It is very common to hear sales and marketing leaders talk about 'relationship.' All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens."
Categories: changethis
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Blog / ChangeThis
The Road (to Reinvention) Is Calling
By Josh Linkner
"Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. Those who feel the most secure in the status quo are in fact the most vulnerable. Many organizations, once great, wither and die as a direct result of their deep entrenchment in the past. They discover too late that success isn't about cracking the code once and then enjoying the spoils forever. Instead, it's a moving target that we have to hit again and again. The disruption of ongoing innovation eventually topples any organization that fails to keep moving—to reinvent. The good news about reinvention is that you don't need magic, genius, good looks, or vaults of cash to transform your organization or career. Instead, the required elements are open-mindedness, courage, and imagination. Unleashing your imagination is no longer optional and, in fact, will become the lifeblood of your success. It's time to embrace your role as chief disruption officer, no matter where you sit on the organization chart.
Categories: changethis
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Blog / ChangeThis
The Most Important Company In the World: Intel, Moore's Law, and the Heartbeat of Civilization
By Michael S. Malone
"The biggest invention of our digital age is one we rarely think of: ourselves. [...] Mankind lived for hundreds of thousands of years with almost no change; then, with the Industrial Revolution we learned to inhabit a world of continuous improvement. But now, we deal with lives that experience the equivalent of an Industrial Revolution every few years. We've survived it, we've adapted to it, and now we are learning to thrive in it. And, though we barely noticed the change, we now live differently, learn differently, communicate differently, an ultimately, think differently. ... In other words, we have internalized Moore's Law. Its beat is now our heartbeat; its pace of change is now the heartbeat of civilization."
Categories: changethis
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Blog / Jack Covert Selects
Jack Covert Selects - The Intel Trinity
By 800-CEO-READ
Michael S. Malone sets out to give due credit to the three men most responsible for Intel's success—and for Silicon Valley as we know it.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - How the World Sees You
By 800-CEO-READ
It is ironic that Ms. Hogshead that is reviving the exploration of fascination, because she comes from that very world of modern marketing that dethroned it.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Jack Covert Selects - The Alliance
By 800-CEO-READ
The Alliance: Managing Talent in the Networked Age by Reid Hoffman, Ben Casnocha, Chris Yeh, Harvard Business Review Press, 193 pages, $25. 00, Hardcover, July 2014, ISBN 9781625275776 As I read The Alliance: Managing Talent in the Networked Age, I wondered if I was really the right person to be reviewing this book. In the first few pages, I learn that referring to your company as a “family” isn’t appropriate; and that the assumed employee/employer fidelity founded on a sort of professional monogamy is archaic.
Categories: jack-covert-selects
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Blog / Interviews
Thinker in Residence - John Hope Bryant on Business and Books
By 800-CEO-READ
"It’s not like we delivered 'the memo' and poor, working class and middle class folks flubbed it and failed the test. We were simply never given the memo. " ~John Hope Bryant
Categories: interviews, narrative-biography
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Blog / Interviews
Thinker in Residence: A Q&A with John Hope Bryant
By 800-CEO-READ
"As I looked around me, throughout the course of my life, it just dawned on me that Americans' and America’s real value was hiding in plain sight. " ~John Hope Bryant
Categories: interviews, narrative-biography
