Most Recent Articles
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Blog / Excerpts
Twitter Is Not a Strategy
By 800-CEO-READ
"Regardless of whether it is cola or computers being sold, the exploding array of digital channels presents increased opportunities to connect and confuse."
Categories: excerpts
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Blog / Jack Covert Selects
Information Doesn't Want to Be Free: Laws for the Internet Age
By 800-CEO-READ
Cory Doctorow's new book is for those in the "creative industries" and, really, nowadays aren't we all?
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Well-Designed: How to Use Empathy to Create Products People Love
By Ryan Schleicher
There’s a difference between designing products with your customer in mind and designing products born from thoughtfully developed empathy with your customer.
Categories: jack-covert-selects
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Blog / Jack Covert Selects
Fail Better: Design Smart Mistakes and Succeed Sooner
By Sally Haldorson
The authors of Fail Better take a popular subject a bit further by offering a methodology for constructing mistakes.
Categories: jack-covert-selects
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Blog / News & Opinion
The 800-CEO-READ Business Book Awards Longlist
By 800-CEO-READ
The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
2014 FT/McKinsey Book of the Year Announced
By Ryan Schleicher
The business and economic world's most visible book award was announced today.
Categories: news-opinion, publishing-industry
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Blog / ChangeThis
Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
By Ted Wright
"If you have ever tried to discuss word-of-mouth marketing, you've likely confronted the many myths and misconceptions that surround it. It may be statements like "Oh, that costs too much" or "There's technology that does that for you already," or it may be a question like "Isn't that just social media?" All of these people come from a place of wanting the best for your company. In the many years that I've been doing this, I've heard every single one of them. By now, I've gotten pretty good at responding. Maybe I can help you do it too."
Categories: changethis
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Blog / ChangeThis
A Consistent Personal Narrative is the Key to Leading in the Social Age
By Frank Guglielmo, Sudhanshu Palsule
"In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test 'who they are' while making each of these tests public with everyone able to comment. ... Social Age leadership challenges ... five areas of 'who we are' as leaders that most impact our leadership narrative. ... There is no one right way to lead in these five areas. Rather, they are aspects of who you are as a person. Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in each of these five areas."
Categories: changethis
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Blog / ChangeThis
Choose Your Impact, Change the World
By Mindy Hall
"Who do you want to be as a leader. What impact do you want to have. How do you want people to experience you. No matter where you fall in the organizational structure, your ability to shape both the organizational culture and how others perceive you is a direct result of the level of intention with which you operate. What does it mean to operate with intention. It is consciously deciding to lead by design rather than by default; being mindful of who it is you want to be and then living into that picture twenty-four hours a day. It is about seeing opportunities every day, in every interaction, to shape the tone, the experience, and the outcome of those interactions. It is being aware that everything you do sends a message: what you say and how you say it, what you do and how you do it, even what you choose not to say or do. It is realizing that the system you work in does not tell you who you get to be; you decide who you get to be. Seeing your 'self' as the primary tool for achieving high-level results is a concept that may seem like common sense, but it is far less commonly practiced and even less often developed in professionals as they grow in their careers.
Categories: changethis
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Blog / ChangeThis
Fight Through the Ambush: How to Thrive When Shit Hits the Fan
By Jake Wood
"Getting ambushed sucks, no doubt about it. The ability to fight your way through to the other side, however, is what sets great leaders apart. ... In today's world, being a high-stakes leader means stepping into the arena. ... If you are reading this I'll assume you're aiming to be that kind of leader. The kind determined to clench your teeth and close your eyes and step out into that unknown, knowing full well that the enemies of success lie in wait. But how to be the kind of leader who not only survives but thrives when the stakes are high?"
Categories: changethis
