Jack Covert Selects
Jack Covert is the founder and former president of 800-CEO-READ. His Jack Covert Selects column grew out of a “new releases” column he ran in the local paper’s business pages, and blossomed into a monthly review series that ran in business journals and newspapers across the country. As the company grew, other members of the management and marketing team began writing reviews for the series, but Jack continued to contribute his own voice until his retirement in 2014. We kept the series—now weekly—alive under his name for another year, and transformed it into our current Editor’s Choice series at the beginning of 2016.
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Blog / Jack Covert Selects
Optimism and Mastery
By 800-CEO-READ
"More than anything, I associate mastery with optimism. It's the feeling at the start of a project when I believe that my whole career has been preparation for this moment and I am saying "Okay, let's begin. Now I am ready.
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Jack Covert Selects - Do the Right Thing
By 800-CEO-READ
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits by James F. Parker, Wharton School Publishing, 288 pages, $22. 99, Hardcover, January 2008, ISBN 9780132343343 We've all heard the success stories of the small, short-haul, Texas airline that grew out of a loophole in federal legislation to become one of the most profitable airlines in history.
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Jack Covert Selects - Stirring It Up
By 800-CEO-READ
Stirring it Up: How to Make Money and Save the World by Gary Hirshberg, Hyperion, 240 pages, $24. 95, Hardcover, January 2008, ISBN 9781401303440 When Gary Hirshberg started in business, he looked at the standard definition of efficiency in our economy and saw it as ultimately unsustainable. In Stirring It Up, he gives us a new standard to gauge efficiency that is both profitable and sustainable, inspired by his 25 years worth of experience applying this standard at Stonyfield Farm.
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Blog / Jack Covert Selects
Other Reviews of Meatball Sundae
By 800-CEO-READ
Here is a list of reviews to give you an idea of what other have been saying about Meatball Sundae: Jack Covert Selects - "Meatball Sundae is a wake-up call for companies to get rid of old ideas. I was captivated by the examples Godin uses to explain how the trends work, why the new marketing tactics don't work for many companies and how they can use this knowledge to grow and change along with the trends. This is a must-read for anyone who thinks that, by default, they have to use new media to sell their products.
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Jack Covert Selects - Meatball Sundae
By 800-CEO-READ
Meatball Sundae by Seth Godin, Portfolio, 256 pages, $23. 95 Hardcover, January 2008, ISBN 9781591841746 In Meatball Sundae, marketing guru Seth Godin explains that not all products are created equal in terms of marketing approach. In the old days of marketing, consumers really had no choice but to listen to whatever marketers, sales clerks, or the media ads wanted them to hear.
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Final Stop on Meatlball Sundae Post2Post Virtual Book Tour
By 800-CEO-READ
Welcome to all the visitors for the Post2Post Virtual Book Tour. We are featuring Seth Godin new book Meatball Sundae: Is Your Marketing Out of Sync? We'll be putting up some posts this morning, but first you may want to check out the other stops that have already been made this week.
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Blog / Jack Covert Selects
In The Books: Most Notable Business Books 2007
By 800-CEO-READ
It's here! Yesterday a pallet of boxes arrived at our office. We get pallets nearly every day, but this one was special: it contained copies of our first ever 800-CEO-READ review of the year in business books.
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Jack Covert Selects - Strategic Intuition
By 800-CEO-READ
Strategic Intuition: The Creative Spark in Human Achievement by William Duggan, Columbia Business School Publishing, 192 pages, $27. 95, Hardcover, October 2007, ISBN 9780231142687 In Blink, Malcolm Gladwell wrote about how professionals in different fields make important in-the-moment decisions using the instinct gained from past experiences and expertise. One would think that strategic decision-making, the focus of William Duggan's new book, is detached from intuition and based in rational planning, reflection and intellect.
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Jack Covert Selects - The Opposable Mind
By 800-CEO-READ
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger Martin, Harvard Business School Press, 224 pages, $26. 95, Hardcover, December 2007, ISBN 9781422118924 Most leadership books teach readers how to become a better strategist or a successful manager or how to get things done. "In recent years, the dominant question addressed for the would-be leader is 'What should I do?
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Jack Covert Selects - Human Sigma
By 800-CEO-READ
Human Sigma by John H. Fleming, PhD and Jim Asplund, Gallup Press, 313 pages, $25. 95, Hardcover, October 2007, ISBN 9781595620163 In Human Sigma, John H.
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