ChangeThis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.
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Blog / ChangeThis
Against You: A Manifesto in Favor of Audience
By Andrew Keen
If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. While new Internet technology has revolutionized traditional media and allows everyone to be writer/creator, if everyone is writer/creator, then just who is left to listen to the cacophony?
Categories: changethis
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Blog / ChangeThis
10 Guidelines for Effective Brainstorming
By Randah Taher
Brainstorming is a powerful tool, if used correctly, but just like any power tool, you must read the manual, follow instructions and use the thing correctly...or you're wasting time. Randah Taher presents 10 guidelines to optimizing the power of brainstorming.
Categories: changethis
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Blog / ChangeThis
Presentation Revolution: Changing the Way the World Does Presentations
By Scott Schwertly
Today we live in a business culture that abuses the art and science of public speaking. We power up our PCs and present dull presentations to audiences who want to be inspired but never get fulfilled. Schwertly believes an effective presentation can change the world.
Categories: changethis
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Blog / ChangeThis
Pushing Past the Dip: How to Become the Best in the World
By Seth Godin
The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.
Categories: changethis
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Blog / ChangeThis
What the Romans Didn't Know: Overcoming Personal Constraints to Achieve Higher Performance and Fulfillment
By Flip Flippen
Do you really think Tiger Woods logs practice hours just to maintain what comes easiest to him? Flip Flippen says forget about discovering your strengths, instead it's your weaknesses hold you back from achieving your personal best. Here, he provides a method to identifying your weaknesses and eliminating them.
Categories: changethis
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Blog / ChangeThis
With Books Falling From the Sky: A Discourse on Literacy
By Roxanne Coady
49% percent of the adult population of the United States reads below a sixth-grade level and has difficulty navigating such common demands as reading job applications, ATM screens, and outpatient care instructions. In this evocative manifesto, Roxanne Coady calls for change and suggests how you can improve the lives of others through promoting literacy in your community.
Categories: changethis
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Blog / ChangeThis
The Low-Information Diet: How to Eliminate E-Mail Overload & Triple Productivity in 24 Hours
By Timothy Ferriss
It's Monday morning and your To-Do list for the day is lengthy. You turn on your computer, log into your inbox, and...spend the next six hours starting, stopping and backtracking, your To-Do list untouched. Tim Ferriss offers immediate solutions to improve your productivity and quiet the constant information interference.
Categories: changethis
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Blog / ChangeThis
Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y
By Carol Orsborn
Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers because these following generations will also face the same elongated lifespans and increased vitality...and buying power.
Categories: changethis
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Blog / ChangeThis
What Must Starbucks Do?
By John Moore
In response to Howard Schulz's memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the 'Starbucks Board of Customers' (i.e. readers of Moore's blog and Starbucks customers) to propose which changes the company must make to maintain (reclaim?) its integrity.
Categories: changethis
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Blog / ChangeThis
Growing Great New Managers
By Erika Andersen
We've all seen it: a successful employee promoted to manager is given no training and essentially pushed into the deep end and told to swim? According to Andersen, this approach to creating new managers is epidemic. Using an accessible gardening metaphor, Andersen, founder of Proteus International, contends that new managers must have a support system available to train them, while on the job, to become successful managers.
Categories: changethis