A Values-Based Culture

"If 'vision' embodies the head of your organization, and 'mission' personifies the heart, then 'values" symbolize the soul. Every organization can cite its vision and mission statements, but few recognize the existential value of values. [...] In order to stay competitive, organizations must be guided by philosophies, practices, and strategies that deal with current and future market conditions. In order to ensure longevity and loyalty, organizations must have a foundation built on its non-negotiable values."