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By 800-CEO-READ
This morning I picked up some chatter on the twitter search for "business books": 100 best business books of all time binnen. shit ik ken maar 20%! !
March 27, 2009
There are a set of writers who we assign superpowers to in The 100 Best. To the Wall Street trader turned juggernaut writer Michael Lewis, we assigned interpretation. And that may not seem like much of a gift, but it is his ability to make apparent, to bring meaning and understanding to those hidden forces.
March 24, 2009
I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.
March 23, 2009
Pam Slim is the author of the upcoming Escape From Cubicle Nation. She has been writing a blog by the same name for some time. The book coming out April 30th.
This is the first of three short interviews I did with authors at SXSW Interactive in Austin last week. Ian Sanders is the UK-based author of Leap! and Juggle!
Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back. .
March 12, 2009
I swear there is nobody funnier than John Cleese. He created Fawlty Towers, one of the greatest television shows ever. He wrote the Foreword to Andy Nulman's great new book Pow!
March 11, 2009
If for some reason, you read this blog and have not yet read Made To Stick, let me give you another reason to got buy your copy today (like its naming as the 2008 800-CEO-READ Business Book of The Year and selecting as one of The 100 Best Business Books of All Time wasn't enough? ! ) The hardcover was quietly updated with new material.
March 09, 2009
Unsticking an Idea by Chip Heath & Dan Heath, Authors of Made to Stick: Why Some Ideas Survive and Others Die Since Made to Stick came out, many anxious people have asked us, "How do I unstick a sticky idea? " They want to unstick a rumor about their company or a false perception of a particular product. They want to unstick whispered mistruths about political candidates.
When Lynda Resnick sent us advanced reading copies of her new book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, she didn't just put them put them in one of the many bubble mailers or publisher boxes we're flooded with every day. She placed them amongst pomegranate goodies, Fiji Water and other products she's marketed over the years in one of the nicest care packages we've ever received, all nicely presented in a wicker basket. She is, to be sure, a masterful marketer, and she sat down with Charlie Rose recently to share some of her secrets.
March 05, 2009
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