There is a big article in the Wall Street Journal today about Apple's iTunes and how they wield their power to promote. The classic promotion model in media is to offer co-operative advertising to retail outlets in exchange for favorable placement in store displays or through featuring product in advertising the retailer is doing. Examples of this range from the placement of a book in the front of a Barnes & Noble to a image from Lords of The Rings on all the televisions in the Best Buy Sunday ad to books featured on inBubbleWrap.
Categories: news-opinion, publishing-industry
